Sustainable strategy: developing an SEO strategy
with the environment in mind
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How much energy is spent
on your website?
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Every year, approximately 416.2TWh of
electricity goes to making the internet run
And the combined carbon footprint of energy,
infrastructure, and communication
technologies totals about 3.7%
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ChatGPT may have consumed as much
electricity as 175,000 people in January 2023.
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Be smart & mindful
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Where is the energy consumed
on the internet
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These have an impact on the Internet Co2
Footprint
Source: Izzie Smith talk on E Commerce & Environment
Data transfer
End devices Data Centers Search Engines
Heavy images
Irrelevant content
Unnecessary pages
Poor navigation
Heavy data transfer
3rd party plugins
Crawling & rendering
Latent URLs
Index bload
Unnecessary
schemas
Constant crawling
Constant Indexing
Algorithms
Data Centers
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Why should you care?
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Obviously, that is better for the planet
where we live in
Sustainable pages are better for UX and
for Google to crawl & index
Sustainability is becoming one of main
concern for users
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What can we do to improve it?
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Technical
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Green Energy Hosting
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○ Minimize visuals
○ Avoid heavy elements
○ Compress files
○ Use lazy load
○ Reduce HTTP requests
Web performance
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CDN & Web Cache
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On site
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Classic SEO Hacks
Find you in
the web
Easily
find in
the nav
Explore
your
product
Explore
your
content
Come
back to
product
Purchase
Return
Site structure
Keywords
Internal links
Clusters
Breadcrumbs
UX
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Overall Strategy
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Use data to organise your site
○ Review your site structure
○ Review your pages
○ Review your Sitemap
○ Remove outdated content
○ Strategise content creation
○ Reduce clicks
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Sustainable website is good for SEO
- It improves Page Speed
- It reduces Crawl budget wasting
- It improves indexability
- It helps target content intent
- It helps your users
- It helps the Earth