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Sustainable strategy: developing an SEO strategy with the environment in mind

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How much energy is spent on your website?

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Every year, approximately 416.2TWh of electricity goes to making the internet run And the combined carbon footprint of energy, infrastructure, and communication technologies totals about 3.7%

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ChatGPT may have consumed as much electricity as 175,000 people in January 2023.

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Be smart & mindful

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Where is the energy consumed on the internet

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These have an impact on the Internet Co2 Footprint Source: Izzie Smith talk on E Commerce & Environment Data transfer End devices Data Centers Search Engines Heavy images Irrelevant content Unnecessary pages Poor navigation Heavy data transfer 3rd party plugins Crawling & rendering Latent URLs Index bload Unnecessary schemas Constant crawling Constant Indexing Algorithms Data Centers

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Why should you care?

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Obviously, that is better for the planet where we live in Sustainable pages are better for UX and for Google to crawl & index Sustainability is becoming one of main concern for users

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What can we do to improve it?

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Technical

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Green Energy Hosting

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○ Minimize visuals ○ Avoid heavy elements ○ Compress files ○ Use lazy load ○ Reduce HTTP requests Web performance

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CDN & Web Cache

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On site

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Classic SEO Hacks Find you in the web Easily find in the nav Explore your product Explore your content Come back to product Purchase Return Site structure Keywords Internal links Clusters Breadcrumbs UX

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Overall Strategy

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Use data to organise your site ○ Review your site structure ○ Review your pages ○ Review your Sitemap ○ Remove outdated content ○ Strategise content creation ○ Reduce clicks

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Sustainable website is good for SEO - It improves Page Speed - It reduces Crawl budget wasting - It improves indexability - It helps target content intent - It helps your users - It helps the Earth

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What’s my website Carboon Footprint?

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