Slide 13
Slide 13 text
Think about your own experience
Feel Need – You see something on Facebook or Instagram and
suddenly decide you need that.
Feel Trust – You land on a site (or two) and decide if the site is
trustworthy. You don’t know why you feel what you feel.
Make a Decision – The photos, the testimonials, the design – all
helps you feel that it’s worth buying or not. You click and pay. Or
don’t if you don’t like the checkout.
Justify Decision – You now spend time reading other reviews to
make sure you have good reasons for the decision you already
made.
Share – You post pictures of your new purchase – which creates
need in someone else. While you’re there, you see something that
you know you need!