How to use AI to help build a winning content plan

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#brightonseo @yvieansari How to use AI to help build a winning content plan Yvie Ansari Snaptrip Group @yvieansari Speakerdeck.com/yvamedia https://www.linkedin.com/in/yvonneansari/

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#brightonseo @yvieansari For full disclosure, I’m focusing on ChatGPT today

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#brightonseo @yvieansari Building your content plan from start to finish

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#brightonseo @yvieansari Step 1: Preparing your keyword research before getting started

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#brightonseo @yvieansari Identify key topics to inform keyword research Using ChatGPT

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#brightonseo @yvieansari Identify key topics to inform keyword research Using the oldschool method

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#brightonseo @yvieansari How to build this out to help AI output Data Sources: ChatGPT

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#brightonseo @yvieansari How to validate AI outputs against search behaviours and high performing content Data Sources: ChatGPT + Ahrefs

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#brightonseo @yvieansari Finding longtail terms based on the ChatGPT output Data Sources: ChatGPT + Ahrefs Now that you’ve got your output from ChatGPT, you can use it to find longer-tail phrases and questions that your target customer might be searching for. Matching Terms

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#brightonseo @yvieansari Finding question-based terms from the ChatGPT output: matching terms Data Sources: ChatGPT + Ahrefs

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#brightonseo @yvieansari Finding question-based terms from the ChatGPT output Data Sources: ChatGPT + Ahrefs

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#brightonseo @yvieansari Finding longtail terms based on the ChatGPT output Data Sources: ChatGPT + Ahrefs Matching Terms

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#brightonseo @yvieansari Finding longtail terms based on the ChatGPT output Data Sources: ChatGPT + Ahrefs Word count: 5-Max

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#brightonseo @yvieansari Finding longtail terms based on the ChatGPT output Data Sources: ChatGPT + Ahrefs

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#brightonseo @yvieansari Quickly filtering out irrelevant keywords from your data: Data Sources: ChatGPT This prompt required additional tweaks to remove: - Jobs - Food

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#brightonseo @yvieansari How to categorise your keyword research to help you with the AI planning process Data Sources: ChatGPT + Ahrefs

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#brightonseo @yvieansari And if you need to categorise your data quickly? Data Sources: ChatGPT + Ahrefs

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#brightonseo @yvieansari Copy & paste your keyword research data table directly underneath your prompt and hit enter Data Sources: ChatGPT + Ahrefs

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#brightonseo @yvieansari Step 2: Building your prompts

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#brightonseo @yvieansari Prompt 1

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#brightonseo @yvieansari Response 1

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#brightonseo @yvieansari Give me a list of short keywords relating to search engine optimisation (SEO) that an ecommerce marketing director would be searching for in Google. This would be for a fashion brand that sells women's clothing to females aged 35-50. How to formulate a prompt to get the best output for your content plan Brand type What Who Where

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#brightonseo @yvieansari Prompt 2

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#brightonseo @yvieansari Response 2

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#brightonseo @yvieansari Step 3: Using ChatGPT to brainstorm

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#brightonseo @yvieansari Prompt: 30 succinct

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#brightonseo @yvieansari Output:

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#brightonseo @yvieansari Successive prompt This prompt required additional info to provide the right output: ✅ Calendar year ✅ Format (table)

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#brightonseo @yvieansari End output

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#brightonseo @yvieansari Step 4: Using ChatGPT to build your content plan

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#brightonseo @yvieansari Example prompt Copy & paste your keyword research data table directly underneath your prompt and hit enter

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#brightonseo @yvieansari Example output Give additional instructions to tweak the output:

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#brightonseo @yvieansari Do’s & don’ts of prompts

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#brightonseo @yvieansari ✅ Do be very specific with your prompts and provide context

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#brightonseo @yvieansari ❌ Don’t make your prompt really broad (i.e. short)

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#brightonseo @yvieansari ✅ Do think about your target audience, and help the tool understand it too

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#brightonseo @yvieansari ❌ Don’t use the exact same prompts that other people use

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#brightonseo @yvieansari ✅ Do tweak your prompts if you’re not getting the response you need

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#brightonseo @yvieansari ❌ Don’t give up and try to do the job manually if your prompts aren’t working

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#brightonseo @yvieansari ✅ Do test your prompts to see what works best for your needs

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#brightonseo @yvieansari ❌ Don’t get overwhelmed by the wealth of information on prompts out there

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#brightonseo @yvieansari

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#brightonseo @yvieansari Thank you! Yvie Ansari Snaptrip Group @yvieansari Speakerdeck.com/yvamedia https://www.linkedin.com/in/yvonneansari/