The Developer Advocacy Feedback Loop

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Developer Advocacy Feedback Loop Guillaume Laforge Developer Advocate Google Cloud @glaforge

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Ampliﬁcation Feedback ß(⍵) V e V l V r V s Feedback loop @glaforge

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The DevRel multitude... @glaforge

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Who are we? @glaforge

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Who are we? @glaforge

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Who are we? @glaforge

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Who are we? @glaforge

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Who are we? @glaforge

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Who are we? @glaforge

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Who are we? @glaforge

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What’s our goal? @glaforge

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How do we do that? @glaforge

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ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge

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Product Leadership, Engineering Users, Customers, Technical Practitioners Developer Advocate @glaforge

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Your company @glaforge

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Your community @glaforge

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External outreach ● Demos ● Videos ● Articles ● Tutorials ● Documentation ● Code samples ● Talks ● Workshops ● StackOverﬂow ● Oﬃce hours @glaforge EVANGELIZE EMPATHY

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Internal advocacy ● Be customer zero ● File bugs ● Write friction logs ● Share trip reports ● Find beta testers ● Facilitate customer empathy sessions ● Survey the community ● Craft prototypes ● Create new products! @glaforge ADVOCATE INFLUENCE

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ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge

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Friction logs @glaforge

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@glaforge

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@glaforge

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Trip / event / advocacy reporting @glaforge

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Customer empathy sessions @glaforge

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Hallway track & oﬃce hours

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Create new products! @glaforge

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Ampliﬁcation Feedback ß(⍵) V e V l V r V s Feedback loop @glaforge

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The proof in the pudding @glaforge

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Roses & bloom! Feedback implemented! @glaforge

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We hit the wall Feedback isn’t heard @glaforge

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ADVOCATE INFLUENCE EVANGELIZE EMPATHY @glaforge

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@glaforge