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AI only mentions
a few brands in
the AI answers
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Not mentioned by AI yet?
→ You can get your brand in there!!
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Not mentioned by AI yet?
→ You can get in there!!
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Being mentioned already? you can
influence what is being said about
your brand!!
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Being mentioned already?
→ you can influence what is being
said about your brand!!
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❌⚒🗿
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Difference: mentioned vs cited
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Difference: mentioned vs cited
Your brand is
being mentioned
but not always
with a link to your
site
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Difference: mentioned vs cited
Your brand is
being mentioned
but not always
with a link to your
site
Your site
becomes a
source in AI
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I was helping WhitePress with
LLM feeding & AI visibility
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We needed better AI visibility for the query
Best link building
marketplace
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AI is mentioning
our brand
AI MODE / AI
Overviews
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Sources
AI MODE
WhitePress pos 4
in the listicle
WhitePress pos 5
in the listicle
WhitePress pos 4
in the listicle
WhitePress pos 4
in the listicle
Only WhitePress
mentioned
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“Best link building marketplace”
Result
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How to get AI to mention
your brand?
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We built listicles,
comparison articles,
review articles on 3rd
party sites.
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We built listicles,
comparison articles,
review articles on 3rd
party sites.
We also already had
existing brand mentions.
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More brand
mentions
= better chances
to get mentioned
by AI
https://ahrefs.com/blog/ai-overview-brand-correlation/
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Build brand mentions on 3.
party blogs, but also confirm
claims on your own site
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How do AI systems
look for information?
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How do AI systems look for information?
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How do AI systems look for information?
Training data
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How do AI systems look for information?
Training data
Real time search
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How do AI systems form an answer?
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How do AI systems form an answer?
Compares sources &
builds a picture of
your brand
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How do AI systems form an answer?
Compares sources &
builds a picture of
your brand
Generates an
answer from the
sources it finds
Read more: https://surferseo.com/blog/how-do-ai-engines-choose-sources/
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Not in the sources?
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Not in the sources?
Not in the answer.
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We need to build
brand mentions.
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How to feed AI with
information about
your brand?
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My 5-step process
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1. Find the queries
2. Audit your visibility
3. Fix your bad / generic mentions
4. Placing new brand mentions
5. Measure & repeat
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Think of the questions your
potential clients are asking
AI right now.
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Look for prompt ideas in:
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Look for prompt ideas in:
Search
Console
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Look for prompt ideas in:
Search
Console
AlsoAsked
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Look for prompt ideas in:
Search
Console
AlsoAsked
AI tools
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Surfer finds the
real questions
people in your
industry are
asking.
surferseo.com
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→ Choose the
topics you want
to track and be
visible in.
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→ Add the
prompts to your
AI visibility tool.
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Choose a browser
based over a API
based AI tracking
tool. Why?
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You see less sources, less brands, and less data.
You are optimizing for a summary, not the real thing.
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1. Find the queries
2. Audit your visibility
3. Fix your bad / generic mentions
4. Placing new brand mentions
5. Measure & repeat
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We need to know:
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We need to know:
Who is visible
today?
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We need to know:
Who is visible
today?
What does
AI say about
your brand?
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We need to know:
Who is visible
today?
What does
AI say about
your brand?
Identify
visibility
gaps
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Prio 1:
Prioritize topics
where you are not
visible but your
competitors are
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1. Find the queries
2. Audit your visibility
3. Improve existing mentions
4. Placing new brand mentions
5. Measure & repeat
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Look at what is
being said about
your brand.
Correct false or
negative information
about your brand.
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Look at what is
being said about
your brand.
Correct false or
negative information
about your brand.
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Bad brand mention
“...The WhitePress platform provides
solutions tailored to meet various
business needs, enabling them to
achieve their objectives.”
fluff, generic, not saying what we do
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Good brand mention
“WhitePress is the largest link
building platform in Europe with
34 languages, 137,000 publisher
websites”
be clear and specific
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Say the same thing about
your brand everywhere…
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…and AI is more likely to
repeat it.
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1. Find the queries
2. Audit your visibility
3. Improve existing mentions
4. Placing new brand mentions
5. Measure & repeat
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Place new brand mentions
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Place new brand mentions
A
Get into existing
sources
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Place new brand mentions
A
Get into existing
sources
B
Create new
articles
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Place new brand mentions
Choose:
● Domains that likely
will rank in Google
B
Create new
articles
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Place new brand mentions
Choose:
● Domains that likely
will rank in Google
● And are not blocked
by AI crawlers
B
Create new
articles
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More specific where to place brand mentions?
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More specific where to place brand mentions?
On domains
ranking for your
keywords
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More specific where to place brand mentions?
On domains
ranking for your
keywords
On domains
already in LLMs
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More specific where to place brand mentions?
On domains
ranking for your
keywords
On domains
already in LLMs
On niche sites
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More specific where to place brand mentions?
On domains
On domains
On niche sites
ranking for your
already in LLMs
keywords
You don’t need to choose the strongest
sites or the oldest domains. Save budget! 67
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Where to find articles to publish on?
Outreach
Marketplace
www.whitepress.com
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A quick todo list
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2
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Mentioned but
bad or generic
text?
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A quick todo list
1
2
3
Mentioned but
bad or generic
text?
Ask to improve
your brand
mention
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A quick todo list
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Mentioned but
bad or generic
text?
2
3
Not mentioned
in the source?
Ask to improve
your brand
mention
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A quick todo list
1
2
Mentioned but
bad or generic
text?
Not mentioned
in the source?
Ask to improve
your brand
mention
Ask to be
added, as high
as possible
3
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A quick todo list
1
2
3
Mentioned but
bad or generic
text?
Not mentioned
in the source?
Can't get into
existing
source?
Ask to improve
your brand
mention
Ask to be
added, as high
as possible
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A quick todo list
1
2
3
Mentioned but
bad or generic
text?
Not mentioned
in the source?
Can't get into
existing
source?
Ask to improve
your brand
mention
Ask to be
added, as high
as possible
Create a new
article on good
domains
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How to write the articles
to get them into LLMs?
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Answer the query in the
first 50 words
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11% of the phrases in citations
comes from the first 50 words
https://surferseo.com/blog/bluf-method-for-ai-crawlers/
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Direct
answers
no fluff
Has to be
easy for AI to
get the answer.
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1. Find the queries
2. Audit your visibility
3. Improve existing mentions
4. Placing new brand mentions
5. Measure & optimize
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Measure & optimize.
✅ AI traffic in analytics
✅ AI visibility tools
✅ Measure trends
✅ Self attribution
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Why start now?
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You can still influence
which brands AI will mention
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And if you are not doing it,
someone else will!
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Get my slides
+ free AI visibility report.
Scan the code!
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