What will motivate you?
What
people
say:
1. Save
the
environment
2. Benefit
society
3. Save
money
4. Other
people
are
doing
it
What
worked:
1. Other
guests
reuse
their
towels
58%
2. Save
the
environment
38%
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
SALIENT BELIEFS
Slide 11
Slide 11 text
Theory of!
Planned Behaviour!
based on Ajzen, 1991!