Tweet
Tweet

Slide 1

Slide 1 text

How to Craft

Slide 2

Slide 2 text

disclaimer: (p)sychology

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

FIRST MYTH: MOAR INFORMATION = GOOD

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

MYTH 2: YOU KNOW WHAT MOTIVATES YOU

Slide 8

Slide 8 text

What will motivate you? What  people  say:   1.  Save  the  environment   2.  Benefit  society   3.  Save  money   4.  Other  people  are   doing  it   What  worked:   1.  Other  guests  reuse   their  towels  58%   2.  Save  the  environment   38%  

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

SALIENT BELIEFS

Slide 11

Slide 11 text

Theory of! Planned Behaviour! based on Ajzen, 1991!

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

No content

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

Thanks! Questions? [email protected] @titine