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How to Craft

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disclaimer: (p)sychology

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FIRST MYTH: MOAR INFORMATION = GOOD

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MYTH 2: YOU KNOW WHAT MOTIVATES YOU

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What will motivate you? What  people  say:   1.  Save  the  environment   2.  Benefit  society   3.  Save  money   4.  Other  people  are   doing  it   What  worked:   1.  Other  guests  reuse   their  towels  58%   2.  Save  the  environment   38%  

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SALIENT BELIEFS

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Theory of! Planned Behaviour! based on Ajzen, 1991!

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Thanks! Questions? justine@userfaction.com @titine