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@benholliday Be clear. 
 Be creative

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@benholliday If ‘everyone else’ is working on strategy, business or operating models, the opportunity is to focus on creativity and clarity

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@benholliday Creativity (noun) The use of imagination or original ideas to create something

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@benholliday …the ability to transcend traditional ideas, rules, patterns, relationships, and to create meaningful new ideas, forms, methods, interpretations dictionary.com/browse/creativity

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@benholliday lightbulb outline 
 (round and round) Invention doesn’t stop. It has to keep going. 
 It’s an act of continuous and imperfect iteration.

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@benholliday New solutions create new problems, which need new solutions. There’s always a place to make things work better

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@benholliday Clarity (noun) The quality of being clear

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@benholliday

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@benholliday Clarity and creative thinking go together

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@benholliday …creativity isn’t about making additions; it’s about making subtractions. Ideas need honing, simplifying and focussing Will Gompertz (Think Like an Artist)

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@benholliday Framing the 
 problem

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@benholliday Framing the problem is a process of reduction. Starting conversations. Creating understanding 
 and opportunities.

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@benholliday Introducing a process of reduction or destruction

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@benholliday …a lot of what we seem to be doing is getting design out of the way Jonny Ive (Apple)

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@benholliday Removing the headphones socket. An example of reduction breaking things (destruction)

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@benholliday Sometimes you have 
 to break things or pull them apart to make them work better (simpler, clearer, faster)

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@benholliday Pablo Picasso
 The Bull

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@benholliday What if doing less makes things work better? https://www.gov.uk/design-principles#second

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@benholliday Connecting things together by ‘doing’

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@benholliday …the moment we link policy implementation and policy- making with the products and services that people experience, the human experience moves into the foreground Christian Bason (The frontiers of design for policy)

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@benholliday Shaping the culture around us

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@benholliday … creative organisations prioritise rituals of doing; the least creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)

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@benholliday “show me”

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@benholliday