noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Google Search Console API +
Google Data Studio:
Big Data + Laser Focused
Context for the Win
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Why are we here?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
The
Google Search Console (GSC)
API Revolution
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
The GSC API Revolution
What is It?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
It’s a new way to find
traffic growth
opportunities.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
The GSC API Revolution
Big data from the GSC API
To provide context & Take Action.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
The GSC API Revolution
Why?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Google Search Console
Just isn’t good enough.
noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
1 dimension
at a time?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
It’s also slow and
tedious to work with.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Cloud Technology has
evolved.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Making it possible to
get & store
search data for pennies!
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
The Revolution is for ALL!
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Small sites can be nimble
+ compete for the long tail
in ways larger sites can’t.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
It’s Google Search
Console Made
Meaningful.
noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
You’ll
get more done
in less time.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Segment your
traffic with filters
in meaningful
ways.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Using GMB Queries
To Drive ROI!
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noah@twooctobers.com @noahlearner #WLSS
GMB Filtering
Services, entities, brands, and
verbs associated with your GMB
categories.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Combine this data with
GA data for $$$.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Where do they go next?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Store pages
1. GA Audience >
Users Flow
2. Change Category
to Landing Page
for a store page
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Store pages
1. Add content to store
page to grow sales:
a. Popular products
b. Popular brands
c. Popular
categories
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Position
Bucketing
THIS IS $$$
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
● Target queries by position
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
● Target queries by position
● Target low hanging fruit
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
● Target queries by position
● Target low hanging fruit
● Target queries just outside
the local pack (4-15).
noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
● Are people searching more for
my Brand?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
● Are people searching more for
my Brand?
● Is my site ranking for more:
○ Head terms?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
● Are people searching more for
my Brand?
● Is my site ranking for more:
○ Head terms?
○ Services?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
● Are people searching more for
my Brand?
● Is my site ranking for more:
○ Head terms?
○ Services?
○ Products?
noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
DATA STUDIO
IS
FREE
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
What have we
learned?
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
The GSC API is the
new table stakes.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
The combo of
API + BQ + GDS
is crazy powerful.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
You’ll build better
content that ranks
and converts.
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
Leave no data behind!
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
USEFUL
LINKS
Two Octobers Explorer for Search:
https://bit.ly/388eAPC
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noah@twooctobers @noahlearner
noah@twooctobers.com @noahlearner #WLSS
USEFUL
LINKS
How to Build a Google Search Console
Data Pipeline: http://bit.ly/gscPipeline
Getting All Your Search Data:
https://bit.ly/3fcGzC9
Building Case Statements
https://support.google.com/datastudi
o/answer/7020724