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© 2021 Contentful Composability is the key ingredient of a modern digital platform #DigitalFirstSeries Featuring

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© 2021 Contentful Speakers Paul Biggs Director of Product Marketing John Collins Senior Content Architect Joe Cicman Senior Analyst #DigitalFirstSeries GUEST SPEAKER GUEST SPEAKER HOST

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© 2021 Contentful Agenda • Context setting: market trends • Maturing content: new core values, new roles • Discussion #1 and audience questions • Composable platforms power the modern experience architecture • Discussion #2 and audience questions #DigitalFirstSeries

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© 2021 Contentful Please ask questions! Type your questions into the Q&A window of Zoom during the event — especially during the two discussion sections © 2021 Contentful #DigitalFirstSeries

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© 2021 Contentful Market trends #DigitalFirstSeries

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© 2021 Contentful Digital has exploded exponentially Channels Markets Customer Lifecycle Digital Business Customers Employees Partners #DigitalFirstSeries

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© 2021 Contentful Experience is everyone’s job #DigitalFirstSeries

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© 2021 Contentful IT’S TIME TO BUILD As many as half of Netflix’s designers are working on building software for its employees and partners — Fast Company #DigitalFirstSeries

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© 2021 Contentful Unlock ALL the builders

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© 2021 Contentful Maturing content John Collins #DigitalFirstSeries

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© 2021 Contentful Unlocking business value Canonical content Content efficiency Connected content #DigitalFirstSeries

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© 2021 Contentful Content design Content engineering Content operations Content strategy Users The four emerging roles in content #DigitalFirstSeries

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© 2021 Contentful Digital experience sophistication Authoring experience on a continuum Out of the box Extended UI with integrations and workflows Bespoke UI for business- specific DXs #DigitalFirstSeries

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© 2021 Contentful Discussion and audience Q&A #DigitalFirstSeries

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© 2021 Contentful Composable platforms power the modern experience architecture Joe Cicman #DigitalFirstSeries

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Invest in skill, not just gear #DigitalFirstSeries

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© 2021 Contentful A buyer’s journey is non-linear… and in their control © Forrester Research, Inc. All rights reserved #DigitalFirstSeries

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© 2021 Contentful Four solutions form modern dynamic experiences Understand the customer Deliver value Create the experience Tailor the experience to fit the context Commerce Data Content Marketing © Forrester Research, Inc. All rights reserved #DigitalFirstSeries

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© 2021 Contentful Forget about Build vs. Buy; Your choice is customize or compose From scratch Out of the box (Modern) SaaS suite with configuration and customization (Modern) SaaS app with configuration and customization Development using low-code platforms Development using open source code Development using cloud APIs Not differentiating Differentiating 5 pragmatic solution options for modern delivery Customize Compose © Forrester Research, Inc. All rights reserved #DigitalFirstSeries

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© 2021 Contentful An experience architecture demands a hyperconvergence of enterprise capabilities where customers, employees, and partners are first-class citizens Aggregation layer Marketing Sales force automation Digital commerce Customer service Field service Products Finance People Supply chain Customer Customers Employees Partners Delivery layer Interaction mode GUI Chat Voice XR Channel SMS Push Apps Browser Virtual assistant Email PWA Platform Device Computer Smartphone Smartwatch Tablet VR headset Interactive TV Client/presentation layer © Forrester Research, Inc. All rights reserved #DigitalFirstSeries

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© 2021 Contentful Discussion and audience Q&A #DigitalFirstSeries

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© 2021 Contentful Thank you! #DigitalFirstSeries