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From brainstorming to
Product Development
francesco fullone
[email protected]
@fullo / @ideato
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What to do
(in a couple of days)
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meet entrepreneurs
with a great
big idea
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reduce the idea
complexity
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removing the “waste”
“drawing” its process
focusing on “Unique Value Prop.”
splitting it in smaller “User Stories”
identify the “personas”
reduce the idea
complexity
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the Brainstorming
process
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use, or produce, a business
model canvas (or a lean canvas)
as a starting point
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don’t use technology and don’t
talk about technologies
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uncover the processes needed
to reach “the solution”, or
even better the “Unique Value
Proposition”
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identify the product
owner and write
user stories/
scenarios with him
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using paper
prototypes sketch an
approximative
interface, mapping
all the user stories
!MVP
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simulate with paper
prototypes the
application streams
and map on them all
the “personas” you
identified
!MVP
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Product
MVP development
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test the MVP
assumptions
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http:/
/www.flickr.com/photos/osterwalder/
gain
creators
pain
relievers
gains
pains
customer
jobs
products &
services
Value Proposition Canvas
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(if possible) test the
paper prototype on
users
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Invalidate your idea
- with real users
- with analytics
- with interviews
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the planning process
(re-iterate as your wish)
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use a kinda-SWOT analysis
on Unique Value Proposition
to prioritize user stories in
the MVP building process
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