Why I Added a Whole E-Commerce System to my LMS

Slide 1

Slide 1 text

@jcasabona Why I Added a Whole E-Commerce System to my LMS LearnDash + WooCommerce casabona.org/wcgr18

Slide 2

Slide 2 text

@jcasabona @jcasabona

Slide 3

Slide 3 text

@jcasabona @jcasabona “New” Tools for Animation • Metronome for Synchronized Sound* • Multiplane Camera • Technicolor • Computer Animation * src: https://joec.casa/wcgr1

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

@jcasabona Walt Disney didn’t settle for the tools he had.

Slide 6

Slide 6 text

@jcasabona @jcasabona What is Creator Courses? • I started selling online courses 3 years ago • This year I revamped the business and turned it into Creator Courses • Over that time I switched back and forth between “should I use e-commerce as well, or not?”

Slide 7

Slide 7 text

@jcasabona @jcasabona Powered by LearnDash • Fully featured LMS that worked on top of WordPress • It does everything I need to create engaging online courses • It also does everything I need to sell online courses

Slide 8

Slide 8 text

@jcasabona So why add an E-Commerce Component?

Slide 9

Slide 9 text

@jcasabona @jcasabona I Wanted More • LearnDash gives me the ability to sell courses • I want the ability to understand and better sell to my customers

Slide 10

Slide 10 text

@jcasabona –Chris Lema Understand your customer’s intent.

Slide 11

Slide 11 text

@jcasabona What can an E-Commerce Component Give Me?

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

@jcasabona @jcasabona Why I Use WooCommerce • It’s Free • It works with LearnDash • It allows for new features in the future (like Memberships) • Deep extensions with other products*

Slide 14

Slide 14 text

@jcasabona @jcasabona Added Features • Related Products & Upsells • Other Products Besides Courses • Coupons

Slide 15

Slide 15 text

@jcasabona @jcasabona Tools for E-Commerce • Better Stats - Metorik • Abandoned Cart Emails - Jilt • Affiliate Program - AffiliateWP • Link to ConvertKit - ConvertKit

Slide 16

Slide 16 text

Metorik

Slide 17

Slide 17 text

Jilt

Slide 18

Slide 18 text

AffiliateWP

Slide 19

Slide 19 text

ConvertKit

Slide 20

Slide 20 text

@jcasabona Putting it all Together

Slide 21

Slide 21 text

@jcasabona @jcasabona How I Do It • Enable Jilt, Metorik, and AWP • Create the Course • Create the Product • Connect Them • Set up CK to tag students who look at, buy, and complete course

Slide 22

Slide 22 text

@jcasabona This allows me to track intent, and actions.

Slide 23

Slide 23 text

@jcasabona casabona.org/wcgr18 Educator, Developer, Podcaster @jcasabona | casabona.org Joe Casabona