History of Freeletics 2013-2020

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History of Freeletics 2013-2020 Stephen M. Walker II Head of Product, Freeletics

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Hello Stephen M. Walker II Head of Product, Freeletics

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Thanks for coming out tonight.

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Let me tell you about the history of Freeletics.

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SMWII Challenging and inspiring people to become their greatest version Freeletics

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SMWII Before the apps 2013

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We started with a PDF plan, which fueled our growth into a mobile app business.

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It validated the core need: people don’t know what to do to achieve their fitness goals.

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SMWII Riding the mobile wave 2014 – 2015

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The first app was a companion to the PDF plan.

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But why have a PDF and an app, when you can just have an app?

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We then launched a free and paid app, but moved quickly to one subscription-based app.

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SMWII Holistic health & fitness expansion 2016 – 2017

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We continued to innovate for our customers, launching the Running, Gym, and Nutrition apps.

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SMWII Evolving into a training platform 2018 – 2019

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It turns out, our customers wanted all of those features in one app.

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We set out on a journey to integrate bodyweight, running, and weights into one Training app.

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But we aren’t stopping there…

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In 2019 we began testing mindfulness and audio- based coaching. We’ll roll it out to the world in 2020.

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SMWII A holistic coach in your pocket 2020 and beyond

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We want to be the holistic health and fitness coach with a focus on Training, Nutrition, and Mindfulness.

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Open the app every day and have something to do to live a happier, healthier life.