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@badams #DigitalEliteDay @badams #DigitalEliteDay How SEO for News can help all Websites Barry Adams Polemic Digital

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@badams #DigitalEliteDay Regular SEO

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@badams #DigitalEliteDay History of Google News • 2002: initial beta • 2006: official launch • 2007: Universal Search • 2015: Accelerated Mobile Pages

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@badams #DigitalEliteDay ±11.5%

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@badams #DigitalEliteDay 48 hours

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@badams #DigitalEliteDay Google’s Search System Crawling Indexing Ranking

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@badams #DigitalEliteDay Two-Stage Indexing Crawling Indexing Ranking 1 2

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@badams #DigitalEliteDay 1st Stage: HTML Source

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@badams #DigitalEliteDay Googlebot = Crawler + 1st-Pass Indexer? Indexing Ranking 1 2 Crawling

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@badams #DigitalEliteDay Google News Indexing: HTML Only

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@badams #DigitalEliteDay Article HTML 800-word article on www.news1.co.uk 800-word article on www.news2.co.uk

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@badams #DigitalEliteDay Article Fragmented

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@badams #DigitalEliteDay HTML Size Limit ?

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@badams #DigitalEliteDay 450 KB

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@badams #DigitalEliteDay ‘Extraction Failed’

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@badams #DigitalEliteDay 100 KB

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@badams #DigitalEliteDay @badams #DigitalEliteDay Summarised…

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@badams #DigitalEliteDay @badams #DigitalEliteDay Optimise for 1st Stage Indexing

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@badams #DigitalEliteDay @badams #DigitalEliteDay HTML should be Clean and Lean

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@badams #DigitalEliteDay @badams #DigitalEliteDay Build Topical Expertise Over Time

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@badams #DigitalEliteDay @badams #DigitalEliteDay Google is the boot, we are the ants

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@badams #DigitalEliteDay Barry Adams ➢ Doing SEO since 1998 ➢ Specialist in Technical SEO & News SEO ➢ Co-Chief Editor at StateofDigital.com ➢ Columnist for SearchEngineLand.com

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@badams #DigitalEliteDay @badams #DigitalEliteDay Thank You [email protected] www.polemicdigital.com www.linkedin.com/in/barryadams @polemicdigital @badams