Lean UX and Landing Page Design - Speaker Deck

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Lean UX Lee Munroe Product Designer @ Mailgun by Rackspace

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What is UX design?

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UX != UI

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Field research, Face to face interviewing, Creation of user tests, Gathering and organizing statistics, Creating personas, Product design, Feature writing, Requirement writing, Graphic arts, Interaction design, Information architecture, Usability, Prototyping, Interface layout, Interface design, Visual design, Taxonomy creation, Terminology creation, Copywriting, Presenting and speaking, Working tightly with programmers, Brainstorm coordination, Design culture evangelism

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Field research, Face to face interviewing, Creation of user tests, Gathering and organizing statistics, Creating personas, Product design, Feature writing, Requirement writing, Graphic arts, Interaction design, Information architecture, Usability, Prototyping, Interface layout, Interface design, Visual design, Taxonomy creation, Terminology creation, Copywriting, Presenting and speaking, Working tightly with programmers, Brainstorm coordination, Design culture evangelism

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UserExperienceRocks.com

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User Experience == THE OVERALL EXPERIENCE

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Jeﬀ Gothelf, Lean UX

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UX Designers: before

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UX Designers: after

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Principles & TECHNIQUES

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1. Hypothesis

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2. Personas

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3. Prototypes

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3. Prototypes

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3. Prototypes

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4. User Testing

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4. UserTesting.com

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5. Team Collaboration

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Tools

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Validate With LANDING PAGES

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Just Enough “DESIGN”

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Focus On The PROBLEM

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1. Headline

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2. Call To Action

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3. Email Capture

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4. Photo/Video

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5. Social Proof

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6. Urgency

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7. Pay Now

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Thank You! @leemunroe