Center for Management Studies 2022 - Landkarte für den Plattformdschungel

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Landkarte für den Plattform-Dschungel Welche Arten von Plattformen gibt es und warum ist es wichtig, die Orientierung zu behalten? — Dr. Matthias Naab CMS: Unternehmertum in Ökosystemen und Plattformmärkte 04.07.2022

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https://www.macrumors.com/2019/12/20/apple-platform-security-guide-published/

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https://www.oreilly.com/library/view/java-7-pocket/9781449343743/ch09.html

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https://www.salesforce.com/de/products/what-is-salesforce/

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https://www.plattform-i40.de/IP/Navigation/DE/Home/home.html

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https://medium.com/flutter-community/facebook-vs-google-the-battle-of-their-cross-platform-frameworks-f8e9be0f2e81

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https://pt.slideshare.net/AmazonWebServices/aws-foundational-and-platform-services-module-1-parts-2-3-awsome-day-2017/2

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https://www.routexp.com/2019/01/private-cloud-microsoft-azure-platform.html

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https://www.plusserver.com/blog/google-cloud

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https://www.plattform-lernende-systeme.de/home-en.html

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https://www.orafox.com/android-vs-ios-which-platform-to-build-your-first-mobile-app-on/

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https://medium.com/globant/how-do-iot-platforms-fit-in-e94d1c2eee2c

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https://www.linuxfoundation.org/blog/lfx-platform-growing-and-sustaining-open-source/

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https://www.sap.com/germany/products/cloud-platform.html

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https://hernaes.com/2015/10/29/what-is-a-digital-ecossytem/

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https://www.blockchain-insider.de/was-ist-ethereum-a-857830/

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https://www.polygonalmind.com/blog-posts/metaverse-platform-comparison-virtual-worlds-on-the-blockchain

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https://www.netzoekonom.de/plattform-oekonomie/

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Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube Examples

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1 Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Software Ecosystem Platform Technology Platform AWS IaaS, Azure IaaS Intel x64 Windows Java, .NET, Cloud Foundry AWS PaaS, Azure PaaS Salesforce PaaS Open Source ERP Systems Eclipse, Firefox, iOS, Android AirBnB, Ebay Uber YouTube Wikipedia AdSense Waze Facebook, WhatsApp Examples

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“SaaS Software Platform” Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Salesforce Slack Examples

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“SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform “Alliance Platform” Salesforce Slack AWS Azure GCP Plattform Industrie 4.0 Metaverse Platform Plattf. Lernende Systeme Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Examples Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube

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“SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform “Alliance Platform” Salesforce Slack AWS Azure GCP Plattform Industrie 4.0 Metaverse Platform Plattf. Lernende Systeme Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube Technology Platforms Digital Ecosystem Platforms “Just Borrowed the Name” Platforms “SaaS Software Platforms” “Blend of … Platforms”

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“SaaS Software Platform” Technology Platform Digital Ecosystem Platform ▪ Schwerpunkt auf technologischen Aspekten ▪ Ermöglicht die Wiederverwendung / gemeinsame Nutzung durch viele Systeme ▪ Der Nutzer der Plattform kann sich auf sein Kerngeschäft konzentrieren ▪ Neue, digitale, datengetriebene Geschäftsmodelle ▪ Möglichkeit zur disruptiven Neupositionierung ▪ Hohe Skalierbarkeit und Wachstum ▪ Netzwerkeffekte ▪ Effiziente Märkte ▪ Hoher Grad an Harmonisierung ▪ Großartige UX, Einfachheit ▪ Offenheit, niedrige Eintrittsbarrieren ▪ Neue, digitale, datengetriebene Geschäftsmodelle ▪ Neue Erlösmodelle ▪ Möglichkeit zur disruptiven Neupositionierung ▪ Schnelle Updates ▪ Neue Kundensegmente ▪ Hohe Skalierbarkeit, weltweit ▪ Großartige UX, Einfachheit ▪ Offenheit, niedrige Eintrittsbarrieren ▪ Fokussierung auf einen begrenzten Scope, der wirklich gut gelöst wird ▪ Engagiertes und verantwortungsbewusstes Team, das die Plattform als langfristiges Produkt betrachtet ▪ Starke finanzielle Unterstützung für die anfängliche Wachstumsphase ▪ Ausprobieren, kontinuierliche Weiterentwicklung und schnelle Reaktion auf die Bedürfnisse des Marktes

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▪ The term “platform” is highly overloaded ▪ Platforms can be extremely powerful and relevant ▪ You need a clear map of platform terms ▪ Look at business, legal, technology aspects ▪ Shape a clear goal wrt. platforms ▪ Don’t start with technology ▪ We should not leave the field to the overseas tech giants

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Digitale Ökosysteme: Welche Herausforderungen stellt der Aufbau und wie gelingt er? https://www.informatik-aktuell.de/management-und-recht/digitalisierung/digitale-oekosysteme-welche-herausforderungen-stellt-der-aufbau-und-wie-gelingt-er.html Digitale Ökosysteme und Plattformökonomie: Was ist das und was sind die Chancen? https://www.informatik-aktuell.de/management-und-recht/digitalisierung/digitale-oekosysteme-und-plattformoekonomie.htm Dr. Marcus Trapp Dr. Matthias Naab Dr. Dominik Rost Claudia Nass Matthias Koch Bernd Rauch