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Shift in Search Behaviour
Due to fake news & spam, online shopping has changed
1. Prolonged Decision-Making: Consumers are dedicating
more time to research before purchasing. Approximately 32%
are spending additional time making decisions, considering a
broader range of brands
3. Influence of Online Reviews: Online reviews play a crucial
role in the decision-making process. Data indicates that 95% of
customers read online reviews before buying a product
2. Increased Use of Multiple Channels: During peak, 61% of
shoppers utilized five or more channels—including search
engines, video platforms, and social media—to inform their
purchasing decisions over a two-day span