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The biggest unoptimized variable impacting your team’s success Anuj Adhiya Author, Growth Hacking for Dummies Speakerdeck.com/anujadhiya @AnujAdhiya

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Where is the people data? @AnujAdhiya #brightonSEO

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Drives Needs Behaviors @AnujAdhiya #brightonSEO

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@AnujAdhiya #brightonSEO

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Hypothesis #1 People that lead growth efforts have a specific work style pattern #brightonSEO @AnujAdhiya

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Innovative, “outside the box” thinker, undaunted by failure 3 Most Common Work Styles Maverick @AnujAdhiya #brightonSEO

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3 Most Common Work Styles Maverick Responds positively to challenges and pressure Visionary that includes people in the planning Goal-oriented @AnujAdhiya #brightonSEO

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Highly independent & persistent, while remaining results-oriented 3 Most Common Work Styles Individualist @AnujAdhiya #brightonSEO

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3 Most Common Work Styles Drives change & challenges status quo Creative problem solver Goal-oriented Individualist @AnujAdhiya #brightonSEO

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Risk-taking, socially poised & motivating team builder 3 Most Common Work Styles Persuader @AnujAdhiya #brightonSEO

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3 Most Common Work Styles Drives change and challenges status quo Motivating, stimulating communicator Proactive & results-oriented Persuader @AnujAdhiya #brightonSEO

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Hypothesis #2 People that lead growth efforts have work styles that focus on innovation & agility #brightonSEO @AnujAdhiya

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@AnujAdhiya Competing Values Framework #brightonSEO #brightonSEO

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@AnujAdhiya Stability vs flexibility Value order & control vs innovation & change #brightonSEO #brightonSEO

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@AnujAdhiya Internally vs externally focused Address team needs vs focus on customer needs #brightonSEO #brightonSEO

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@AnujAdhiya Team Cultures #brightonSEO Cooperation, collaboration, & patience Teamwork, group success & community #brightonSEO

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@AnujAdhiya Team Cultures #brightonSEO Flexibility, adapting to new & unexpected challenges Pushing forward despite uncertainty #brightonSEO

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@AnujAdhiya Team Cultures #brightonSEO Drive, assertiveness & independence Taking action & delivering results #brightonSEO

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@AnujAdhiya Team Cultures #brightonSEO Conservative, reliable & steady behavior Emphasize process & procedure #brightonSEO

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@AnujAdhiya Growth Team Culture Nimble, flexible, creative Prioritize speed over completeness Not about perfection #brightonSEO #brightonSEO

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@AnujAdhiya Growth Team Culture Spend time inventing & iterating Take risks, make mistakes & learn Always finding new ways of doing things #brightonSEO #brightonSEO

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@AnujAdhiya Novelty New ideas/products/ ways of working Thrives on originality, latest & greatest ideas #brightonSEO Growth Team Values #brightonSEO

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@AnujAdhiya Exploration Up-to-date on developments within & outside their fields Keep an open mind, experiment to see if ideas have potential #brightonSEO Growth Team Values #brightonSEO

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@AnujAdhiya Flexibility Adapt to short & fast changing timelines, new & unexpected demands, and rapid changes in the marketplace #brightonSEO Growth Team Values #brightonSEO

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@AnujAdhiya Non-Conforming Emphasis on doing things differently Uniqueness is encouraged #brightonSEO Growth Team Behaviors #brightonSEO

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@AnujAdhiya Enthusiastic Can’t come up with new & creative ideas without a passionate, positive, eager team #brightonSEO Growth Team Behaviors #brightonSEO

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@AnujAdhiya Restless Prepared to keep up with fast-moving pace #brightonSEO Growth Team Behaviors #brightonSEO

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@AnujAdhiya Venturesome All about experimentation & big ideas #brightonSEO Growth Team Behaviors #brightonSEO

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@AnujAdhiya Culture expresses as Team Work Style The Leader drives culture #brightonSEO #brightonSEO

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@AnujAdhiya How team members work together: Goal oriented & impatient for results? Cooperative & relaxed? #brightonSEO #brightonSEO

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@AnujAdhiya Driven by vision & readiness to risk it all Entrepreneurial spirit & creative problem-solving Distribution of 30+ Growth Leads #brightonSEO #brightonSEO

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@AnujAdhiya Telling Style: Opinions will be loud & come fast Impact on Team Communication #brightonSEO #brightonSEO

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@AnujAdhiya Telling Style: Assertive and to the point & then moving on to the next topic quickly Impact on Team Communication #brightonSEO #brightonSEO

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@AnujAdhiya Persuading Style: Geared towards influencing others Impact on Team Communication #brightonSEO #brightonSEO

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@AnujAdhiya Innovating Style: Challenging the status quo Impact on Team Action #brightonSEO #brightonSEO

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@AnujAdhiya Innovating Style: Fast-paced, willing to take charge & try things in new and unique ways Impact on Team Action #brightonSEO #brightonSEO

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@AnujAdhiya Justifying Style: Everyone has an opinion & there’s no shame in sharing it Impact on Team Decision Making #brightonSEO #brightonSEO

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@AnujAdhiya Justifying Style: Confidently & vocally challenge status quo & each other to arrive at the best decision Impact on Team Decision Making #brightonSEO

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How do you balance the need to get things done vs finding better ways to do them? Questions to identify great growth people @AnujAdhiya #brightonSEO

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How did you handle a situation where you need to deliver something with very few guidelines? @AnujAdhiya #brightonSEO Questions to identify great growth people

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Tell me about a time you had to change directions quickly. How did you respond? What was the outcome? @AnujAdhiya #brightonSEO Questions to identify great growth people

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Tell me about a time that your solution to a problem may have been different than what had been done before? @AnujAdhiya #brightonSEO Questions to identify great growth people

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Hypothesis #3 Work style strengths of people that lead growth efforts are not enough to execute on strategic priorities of growth teams #brightonSEO @AnujAdhiya

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Patterns of Growth Leads… @AnujAdhiya #brightonSEO

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…vs Strategic Priorities of Growth Teams @AnujAdhiya #brightonSEO

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@AnujAdhiya #brightonSEO