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Finding a Niche & Building a Personal Brand May 3rd, 2014 UX Career Progression

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Who the heck is this guy?

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Photo credit: Jeff Croft ! Twitter @nickf ! Personal Site NickFinck.com ! Role Senior Manager of User Experience ! Employer Amazon Web Services

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Overview ● Disciplines of UX ● T-Shaped People ● Personal branding ● Your Reach

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Career Progression

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”The User Experience Honeycomb" by Peter Morville Findable Desirable Useful Usable Valuable Accessible Credible User Experience (UX) is about how a person feels about using a system or device. What is the user experience? •It is not: • Designed • Objective • Procedural • Static It is: • Designed for • Subjective • Philosophical • Dynamic

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The Disciplines of UX

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Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. The Six Core Disciplines of User Experience

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Understanding Information Structure Behavior Aesthetics Measurement Distilling Down the Disciplines of UX

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Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Just Like Cookies, UX Comes In Many Flavors

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Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. You Can Wear All The Hats & Be A Generalist

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Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Call These Generalists “UX Designers”

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Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or You Can Wear Some Hats

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Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Rather Than Call You A IA/IXD/Content Strategist...

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Identifying and organizing information within a product or system in a purposeful & meaningful way. Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Measuring the quality of a user’s experience when interacting with a product or system. User Research UX Designer UX Designer UX Designer Visual Design Usability & Analytics Understanding the people who use a product or system through observations. We Just Use The UX Designer Title

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Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. Or We Can Specialize

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Usability & Analytics Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Understanding the people who use a product or system through observations. At A Granular Level

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Taxonomy Findability Search Information Analysis Information Architecture Library Science Information Design Wayfinding Information Strategy Identifying and organizing information within a product or system in a purposeful & meaningful way. Information Architecture At A Granular Level

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T-Shaped People

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“IDEO [...] is famous for its method of innovation based on intense cross-disciplinary project work. To pull this off, the company has long practiced the art of collaboration and the development of a certain kind of talent: T-shaped people.” ! Morten T. Hansen’s interview of IDEO CEO Tim Brown, 2010

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“However, the speed with which media agencies (and clients) have embraced communications planning has caused concern. For it to really work, communications planners need to be "T-shaped" people. ... "T-shaped" communications planners, with a background in media, have a deep understanding of media, and a broad understanding of the other disciplines within the marketing spectrum.” ! The hunt is on for the Renaissance Man of computing By David Guest in 1991

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Distilling Down the Disciplines of UX

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Designing the interactive behaviors of a product or system with a specific focus on their use. Designing the visual qualities of a product or system in an aesthetically pleasing way. Planning for the creation, delivery, and governance of useful, usable content. Identifying and organizing information within a product or system in a purposeful & meaningful way. Measuring the quality of a user’s experience when interacting with a product or system. User Research Content Strategy Information Architecture Interaction Design Visual Design Usability & Analytics Understanding the people who use a product or system through observations. The Six Core Disciplines of User Experience

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Graph The Skill Level By Discipline User Research Visual Design Usability & Analytics Content Strategy Information Architecture Interaction Design

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Graph Your Skill Level By Discipline User Research Visual Design Usability & Analytics Content Strategy Information Architecture Interaction Design

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Graph Your Skill Level By Discipline User Research Visual Design Usability & Analytics Content Strategy Information Architecture Interaction Design

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Graph Your Skill Level By Discipline User Research Visual Design Usability & Analytics Content Strategy Information Architecture Interaction Design

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Graph Your Skill Level By Discipline Interaction Design User Research Visual Design Usability & Analytics Content Strategy Information Architecture

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Keep Up To Date

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Responsive Web Design

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Beyond what we think

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Building A Personal Brand

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Distinguish yourself and what you do from the competition

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Color and Typography

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Let color surfaces your personality

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Engaging with the industry

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Be consistent for better association

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Making connections and expanding your reach

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Networking is a critical component of your career

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Photo by J. Turner Masland Attend events to learn, but also to meet new people!

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Read articles, but write them too!

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Always have a good mentor!

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Thank you!

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Questions?

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Starting a Career in User Experience Design ! by Nick Finck http://bit.ly/oEBkMn ! Starting a Career in User Experience ! by Marcus Haid http://bit.ly/1q1eChX ! How to Start a Career in UX Design ! by Chloe Lloyd http://bit.ly/1q1edMI ! Beyond UX Design: Finding your Path ! by Troy Parke http://bit.ly/1iVK902

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Mike Monteiro Russ Unger & Carolyn Chandler Nick Disabato Cadence & Slang Design is a job A Project Guide to UX Design