Product marketing in the industry that started it all

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Product Marketing in the industry that started it all slide 1 Product Marketing Summit October 17, 2019

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Product Marketing Manager Tucows Inc., Wholesale domains division Email: [email protected] Check us out: www.tucows.com About me

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Tucows story

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Tucows today Wholesale Retail We lobby, agitate, and educate to promote and protect an open Internet around the world

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The domains industry hierarchy ICANN REGISTRY REGISTRAR RESELLER REGISTRANT

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The domains industry hierarchy GOVERNMENT FARMERS WHOLESALER STORES CONSUMERS

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Product Marketing in the domains industry Channel-heavy Mature

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● Every department should be enabled ● Enablement requires x2 the effort ● Enablement = empowerment Enablement is beyond sales

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Enablement is beyond sales Supplier Wholesaler PMM Customer support Sales team Reseller

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Enablement is beyond sales

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● Be the voice of the channel ● Only connect to what makes sense ● Consultative approach goes a long way Connect the dots on both sides of the coin

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Connect the dots on both sides of the coin Supplier PMM Reseller Market/Customer insights

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● Surface the value of alternatives ● The market influences the value of alternatives Shifting traditional thinking slide 13

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Shifting traditional thinking

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Shifting traditional thinking

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● Be proactive to better react ● Remove the burden for your customers Some things are beyond your control

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Some things are beyond your control CCPA GDPR

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Recap Enablement is beyond sales Connect the dots on both sides of the coin Shifting traditional thinking Some things are beyond your control

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Thank you