Tweet
Tweet

Slide 1

Slide 1 text

STORYBUILDING: Using Story to Connect Brands AND Humans @stefanmumaw

Slide 2

Slide 2 text

STORY

Slide 3

Slide 3 text

Stories have power. They delight, enchant, touch, teach, recall, inspire, motivate, challenge. They help us understand. They imprint a picture on our minds. Want to make a point or raise an issue? Tell a story. - Janet Litherland

Slide 4

Slide 4 text

Global box office revenue: $88.3 billion Netflix annual revenue: $5.5 billion TV broadcasting revenue in US: $125.3 billion On average, Disney makes $124.7 million per film in the US alone Avatar is highest grossing movie of all time: $2.78 billion Number of movie tickets sold in US alone: 1.2 billion 2015

Slide 5

Slide 5 text

AND, SO, BUT A woman is walking her dog along the sidewalk and comes across something curious: an old-fashioned tape recorder in the middle of the walkway. On the tape recorder is a note: PUSH PLAY. So she does…

Slide 6

Slide 6 text

STORY EMOTION + STRUCTURE

Slide 7

Slide 7 text

FIVE PART STORY STRUCTURE EXPOSITION INCITING INCIDENT RISING ACTION CLIMAX RESOLUTION

Slide 8

Slide 8 text

FIVE PART STORY STRUCTURE EXPOSITION INCITING INCIDENT RISING ACTION CLIMAX RESOLUTION

Slide 9

Slide 9 text

FIVE PART STORY STRUCTURE EXPOSITION INCITING INCIDENT RISING ACTION CLIMAX RESOLUTION

Slide 10

Slide 10 text

FIVE PART STORY STRUCTURE EXPOSITION INCITING INCIDENT RISING ACTION CLIMAX RESOLUTION

Slide 11

Slide 11 text

FIVE PART STORY STRUCTURE EXPOSITION INCITING INCIDENT RISING ACTION CLIMAX RESOLUTION

Slide 12

Slide 12 text

FIVE PART STORY STRUCTURE EXPOSITION INCITING INCIDENT RISING ACTION CLIMAX RESOLUTION

Slide 13

Slide 13 text

THE WORLD THAT IS THE WORLD THAT COULD BE YOU TW0 WORLDS STRUCTURE

Slide 14

Slide 14 text

THE WORLD THAT IS THE WORLD THAT COULD BE YOU TW0 WORLDS STRUCTURE EXPOSITION INCITING INCIDENT RISING ACTION CLIMAX RESOLUTION

Slide 15

Slide 15 text

ART INFORMATION EMOTION CHANGE EMPATHY

Slide 16

Slide 16 text

STORIES WORTH SHARING F O U R K E Y S T O B U I L D I N G

Slide 17

Slide 17 text

START WITH EMOTION D O N ’ T S T A R T W I T H F E A T U R E S O R B E N E F I T S . 1

Slide 18

Slide 18 text

DEVELOP CHARACTER N O B O D Y R O O T S F O R A P R O D U C T 2

Slide 19

Slide 19 text

INCLUDE TENSION H A P P Y I S B O R I N G . 3

Slide 20

Slide 20 text

PROTECT THE REVEAL S P O I L E R S S U C K . 4

Slide 21

Slide 21 text

PROTECT THE REVEAL S P O I L E R S S U C K . 4 INCLUDE TENSION H A P P Y I S B O R I N G . 3 DEVELOP CHARACTER N O B O D Y R O O T S F O R A P R O D U C T . 2 START WITH EMOTION D O N ’ T S T A R T W I T H F E A T U R E S A N D B E N E F I T S 1

Slide 22

Slide 22 text

STORYBUILDING: Using Story to Connect Brands AND Humans @stefanmumaw