DMPͱʁ
A
DMP
is
a
centralized
data
management
pla8orm
that
allows
you
to
create
target
audiences
based
on
a
combina>on
of
in-‐depth
first-‐party
and
third-‐party
audience
data;
accurately
target
campaigns
to
these
audiences
across
third-‐party
ad
networks
and
exchanges;
and
measure
with
accuracy
which
campaigns
performed
the
best
across
segments
and
channels
to
refine
media
buys
and
ad
crea>ve
over
>me.
BluekaiʹΑΔDMPͷఆٛ(hIp://www.bluekai.com/dmp.php)ΑΓ