Create Leicester - January 2018

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A designer’s response to the digital age wearefuturegov.com #FGis10

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2 hell

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3 Ben Holliday  Design Director @benholliday wearefuturegov.com #FGis10

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4 10 years of creating better public services  ﬁt for the 21st century, together. Design Tech Change

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5 An integrated (re)design approach in the public sector Services Products Organisations

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6 Services in local government and beyond Transport Housing Health & Adult   Social Care Children’s   services Community  safety Charities/  3rd Sector

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7 Design is a   good idea

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It’s important that we start by imagining something better than what already exists. 8   bit.ly/start-with-an-idea

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A new vision for what could be possible. Ideas are how you get started. 9   bit.ly/start-with-an-idea

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  bit.ly/sticks-in-the-ground It’s arrogant to think you can change the world. But it’s also necessary. 10

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Boldness and scale of civic architecture. There’s a positivity and optimism to it. 11   bit.ly/sticks-in-the-ground-public

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How can we be ambitious and bold for a digital age? 12

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13 What it means  to be digital

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Digital is  not only technology,   but a mindset  & ways of working. 14

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DIGITAL: Applying the culture, practices & processes of the internet- era to respond to people’s raised expectations 15 Tom Loosemore @tomskitomski

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16 Internet-era services have changed our lives

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17 Internet-era companies Have a useful and usable vision  With a compelling emotional component and clear picture of the future. Ambition to re-think fundamentally  Products, services and business models. Focus on outcomes  Learning what works and responding to feedback. Adaptable  Making it faster to change direction.

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Public services   are beginning   to look more   like this. 18

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19 The Internet of Things (IoT)

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20 Transparent  Built on trust and consent. Faster  Moving towards instantaneous. Automated  Eﬃcient. Connected People, data and experiences. Things of  the internet Accessible  Usable and reliable. Responsive  Adaptable and highly tailored. Open  Anywhere, anytime and   always on. bit.ly/things-of-the-internet

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21 Convenience   isn’t digital

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22 In accepting convenience we fail to question why we’re not managing our time and priorities.

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23 Solving the problem of having to ﬁnd great recipes and then shop for ingredients.   bit.ly/convenience-isnt-digital

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24 Something that’s being sold to you as more convenient may well be a lost social interaction that you’ll never get back. bit.ly/convenience-isnt-digital

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25 Faced with unlimited and immediate choice we ﬁnd ourselves making bad decisions.   bit.ly/convenience-isnt-digital

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26 The challenge is redistributing   the impact of technology

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27 Attention-driven design

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28 Connection-driven design

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We can use emerging technology to create social value 29

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30 A designer’s response

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31 GOAL: Services and products capable of increasing social cohesion and individual connection, with a hyper-local and highly tailored individual focus.