Ranking Visualizations of
Correlation using Weber’s Law
Lane Harrison, Fumeng Yang, Steven Franconeri*, Remco Chang
Tufts University, *Northwestern University
Model-based Evaluation
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Models of
performance can be
compared directly
and efficiently.
Models are scalable
and falsifiable.
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Model-based Evaluation
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To be effective,
models must be
grounded in theory.
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Model-based Evaluation
M1
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M1
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To be effective,
models must be
grounded in theory.
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vs
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A model grounded in theory:
The Perception of Correlation in Scatterplots
Ron Rensink, Gideon Baldridge (2010)
- Used psychophysiological methodologies.
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A model grounded in theory:
The Perception of Correlation in Scatterplots
Ron Rensink, Gideon Baldridge (2010)
- Used psychophysiological methodologies.
- Inferred just-noticeable differences for
scatterplots depicting positive correlations.
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A model grounded in theory:
The Perception of Correlation in Scatterplots
Ron Rensink, Gideon Baldridge (2010)
- Used psychophysiological methodologies.
- Established that the perception of
correlation in scatterplots can be modeled
using Weber’s law.
- Inferred just-noticeable differences for
scatterplots depicting positive correlations.
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Psychophysiological
methodology:
Which is more correlated?
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Same difference
but harder, why?
1.0 0.95 0.35 0.3
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just-noticeable
differences (jnd)
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imagine yourself in
a dark room…
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JND: the smallest difference
necessary to perceive two stimuli
as being different.
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after many trials…
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0.
0.00 0.06 0.12 0.18 0.24
;ĂͿƐĐĂƩĞƌƉůŽƚ͕ZĞŶƐŝŶŬ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
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from above
from below
JND
Rensink plotted
JND as a function
of correlation (r)
(bright room) (dark room)
better
worse
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0.
0.00 0.06 0.12 0.18 0.24
;ĂͿƐĐĂƩĞƌƉůŽƚ͕ZĞŶƐŝŶŬ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
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from above
from below
JND
To see a difference
in data with
correlation of 0.3,
the comparison r
must be +/- 0.2.
(dark room)
(bright room)
better
worse
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increase to 0.5!
To see a diff,
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decrease to 0.1!
To see a diff,
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Rensink’s insight…
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;ďͿƐĐĂƩĞƌƉůŽƚ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
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ƽ
;ĐͿƐĐĂƩĞƌƉůŽƚƌĞŐƌĞƐƐŝŽŶ
rA
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
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0.0
0.00 0.06 0.12 0.18 0.24
Because the trend of
JND & correlation is
linear…
0
0.00 0.06 0.12 0.18 0.24
;ĂͿƐĐĂƩĞƌƉůŽƚ͕ZĞŶƐŝŶŬ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
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from above
from below
JND
“The perception of
correlation in
scatterplots can be
modeled using
Weber’s Law.”
(dark room)
(bright room)
better
worse
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Weber's Law
- sound, taste, weight,
brightness, line-length
- model for low-level
perceptual discrimination
ΔP = k *
ΔI
_
I
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Weber's Law
- sound, taste, weight,
brightness, line-length
- model for low-level
perceptual discrimination
ΔP = k *
ΔI
_
I
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Weber's Law
ΔP = k *
ΔI
I
_
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ΔP = k *
ΔI
I
_
Perceived diff
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ΔP = k *
ΔI
I
_
Perceived diff
Actual intensity of Stimulus
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ΔP = k *
ΔI
I
_
Actual intensity of Stimulus
Change in Intensity
Perceived diff
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ΔP = k *
ΔI
I
_
Actual intensity of Stimulus
Change in Intensity
Perceived diff
via experiment
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ΔP = k *
ΔI
I
_
bright room, high intensity
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ΔP = k *
ΔI
I
__
super bright light needed
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No content
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Our hypothesis…
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;ďͿƐĐĂƩĞƌƉůŽƚ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
;ĐͿƐĐĂƩĞƌƉůŽƚƌĞŐƌĞƐƐŝŽŶ
rA
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
0.0
0.00 0.06 0.12 0.18 0.24
0.00 0.06 0.12 0.18 0.24
;ĂͿƐĐĂƩĞƌƉůŽƚ͕ZĞŶƐŝŶŬ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
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ƽ
ƽ
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ƽ
භ
from above
from below
JND
If the perception of
correlation in
scatterplots follows
Weber’s law…
better
worse
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;ďͿƐĐĂƩĞƌƉůŽƚ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
;ĐͿƐĐĂƩĞƌƉůŽƚƌĞŐƌĞƐƐŝŽŶ
rA
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
0.0
0.00 0.06 0.12 0.18 0.24
0.00 0.06 0.12 0.18 0.24
;ĂͿƐĐĂƩĞƌƉůŽƚ͕ZĞŶƐŝŶŬ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
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ƽ
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from above
from below
JND
What does the
perception of
correlation in other
charts look like?
better
worse
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;ďͿƐĐĂƩĞƌƉůŽƚ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
;ĐͿƐĐĂƩĞƌƉůŽƚƌĞŐƌĞƐƐŝŽŶ
rA
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
0.0
0.00 0.06 0.12 0.18 0.24
0.00 0.06 0.12 0.18 0.24
;ĂͿƐĐĂƩĞƌƉůŽƚ͕ZĞŶƐŝŶŬ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
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භ
from above
from below
JND
vs
What does the
perception of
correlation in other
charts look like?
better
worse
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;ďͿƐĐĂƩĞƌƉůŽƚ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
;ĐͿƐĐĂƩĞƌƉůŽƚƌĞŐƌĞƐƐŝŽŶ
rA
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
0.0
0.00 0.06 0.12 0.18 0.24
0.00 0.06 0.12 0.18 0.24
;ĂͿƐĐĂƩĞƌƉůŽƚ͕ZĞŶƐŝŶŬ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
භ
from above
from below
JND
What if the perception
of correlation in other
charts also follows
Weber’s law?
better
worse
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;ďͿƐĐĂƩĞƌƉůŽƚ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
;ĐͿƐĐĂƩĞƌƉůŽƚƌĞŐƌĞƐƐŝŽŶ
rA
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
0.0
0.00 0.06 0.12 0.18 0.24
0.00 0.06 0.12 0.18 0.24
;ĂͿƐĐĂƩĞƌƉůŽƚ͕ZĞŶƐŝŶŬ
r
0.0 0.2 0.4 0.6 0.8 1.0
0.00 0.06 0.12 0.18 0.24
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
ƽ
භ
from above
from below
JND
What if the perception
of correlation in other
charts also follows
Weber’s law?
vs
better
worse
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Experiment
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Stimuli:
9 chart types depicting
bi-variate data
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r = -1 r = -0.8 r = -0.3 r = 0.3 r = 0.8 r = 1
scatterplot
parallel
coordinates
(pcp)
stackedarea
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coordinates
(pcp)
stackedarea
stackedline
stackedbar
r = -1 r = -0.8 r = -0.3 r = 0.3 r = 0.8 r = 1
scatterplot
parallel
coordinates
(pcp)
stackedarea
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radar
line
ordered line
r = -1 r = -0.8 r = -0.3 r = 0.3 r = 0.8 r = 1
scatterplot
parallel
coordinates
(pcp)
stackedarea
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stackedbar
donut
radar
line
r = -1 r = -0.8 r = -0.3 r = 0.3 r = 0.8 r = 1
scatterplot
parallel
coordinates
(pcp)
stackedarea
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Methodology:
Crowdsourced* on
Amazon’s
Mechanical Turk
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- n=1687 (AMT)
- 9 charts
- Normal data (in charts)
- Between subjects
- “Staircase”
methodology
- Kruskal-Wallis (overall)
- Mann-Whitney
(post-hoc)
- Bonferonni correction
(p < 0.0036)
Design Analyses
sp and pcp
0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0
0.0 0.1 0.2 0.3 0.4 0.5 0.6
parallelCoordinates
scatterplot
positive
negative
-PCP as good as
scatterplots
+PCP terrible
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To show correlations precisely in parallel
coordinates plots, flip the axes to show as
many negative correlations as possible.
Design implication:
scatterplot
(positive)
scatterplot
(negative)
parallel
coordinates
(negative)
parallel
coordinates
(positive)
scatterplot
(positive)
scatterplot
(negative)
parallel
coordinates
(negative)
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3. Guide the novice user
in depicting correlation.