Doin Your Homework - Speaker Deck

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David Fung, UX Designer Doin' Your   Homework

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Graphic   Designer  2004-2008 2008-2010 2010-Present Visual   Designer  UX  Designer Graduated AICA-SF 2005 PLANET Magazine  Education Finance Partners Celery Design   Hutner SF Yardbarker  Peek  CBS Interactive Goodreads/Amazon Expert-in-Residence, GA

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SOME OF MY CURRENT ONGOING DESIGN CHALLENGES AT GOODREADS •Help users ﬁnd their next favorite book (Our Mission). ! •Bring together authors and readers in a common space to talk   about books.  •Support the Kindle devices and applications as the social experience within Kindle.

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Where do we start?

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ARE WE SOLVING A REAL PROBLEM •Does the project solve a real-life user need?   This could be have been an insight coming from user research (qualitative). ! •Does the project meet a business goal?   This is a top down business metric that your team is looking to grow (quantitative).  •Does the project start from “I want to build something like this”.  Not enough to get started, ask more questions.

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THOSE ANSWERS ARE CRITICAL TO ANY SUCCESSFUL DESIGN PROJECT •The problem you are trying to solve ! •The reason you are trying to solve it ! •The way you will know if you’ve succeeded Want Better UX? Change the Conversation, Laura Klein https://medium.com/@lauraklein/want-better-ux-change-the-conversation-8ae3097d9bf9

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The Dribbblisation of Design, Paul Adams http://insideintercom.io/the-dribbblisation-of-design/

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“Design should solve problems for your business by solving problems for your user.” Want Better UX? Change the Conversation, Laura Klein https://medium.com/@lauraklein/want-better-ux-change-the-conversation-8ae3097d9bf9

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MY TASKS COME IN A VARIETY OF WAYS In a design ticket In a design review meeting Over email Over instant messenger Verbally walk by my desk

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IN A DESIGN TICKET •Usually well deﬁned, stated goals, user stories, metrics. ! •Instantly trackable since it’s assigned to designer then passed along to developer. 

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DROP A TASK OFF AT MY DESK •Not well deﬁned, usually an idea someone would like to see. ! •Not prioritized, and always something needed right away.

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Are we solving a   real problem

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We start with:   deﬁnition

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DEFINITION COMES IN VARIOUS FORMS AS WELL •Product requirements document or business requirements document.  Traditionally what you may kick off the project with. ! •User stories  Help explain from a singular user’s point of view what problem is being solved. 

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User Stories

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USER STORIES FRAME DESIGN PROBLEMS •User stories help determine the contexts, focus, and tasks of end users as they move through the process of achieving goals. ! •User stories encourage a conversation about users, their capabilities, and what’s important to them.

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WHAT DOES A USER STORY LOOK LIKE? As a(n) ________________________________ (role)   I need a way to _________________________ (goal/desire) ! Because // but // so that I can … ! _______________________________________ (outcome, insight) College student none of my friends read as much as I do access other readers

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WHAT DOES A USER STORY LOOK LIKE? As a(n) ________________________________ (role)   I need a way to _________________________ (goal/desire) ! Because // but // so that I can … ! _______________________________________ (outcome, insight) know when I get a new fan Author so that I can connect with them

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Get some real-life feedback

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ETHNOGRAPHIC INTERVIEWS Ethnography is a research method based on observing people in their natural environment rather than in   a formal research setting.  USABILITY TESTING Tasked-based research. Done   on-site in front of a moderator  or remotely via Skype. Source: Just Enough Research, By Erika Hall

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ETHNOGRAPHIC INTERVIEWS Looking to find out about how users  discover books. ! USABILITY TESTING Looking to find out about how   users find books on our site. Source: Just Enough Research, By Erika Hall

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Let’s Sketch!  Analog, not the visual design app

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6 VOLUME OF IDEAS TIME REQUIRED TO PREPARE TIME REQUIRED TO DEBRIEF VOLUME OF IDEAS TIME REQUIRED TO PREPARE TIME REQUIRED TO DEBRIEF VOLUME OF IDEAS TIME REQUIRED TO PREPARE TIME REQUIRED TO DEBRIEF VOLUME OF IDEAS TIME REQUIRED TO PREPARE TIME REQUIRED TO DEBRIEF GOOD GREAT GOOD LESS (BUT APPROPRIATE) EFFECTIVE BRAINSTORMING FOR DESIGNERS METHODS Experiment and ﬁnd your team’s sweet spot. Using different brainstorming methods with your team will have an impact on the quantity of ideas that you generate, as well as how long it will take to debrief regarding what ideas were generated. Ideas that emerge from role playing may be more useful for, say, future-forward interactive projects, comparative to the other methods. BRAINSTORMING INDIVIDUALLY BRAINSTORMING IN PARALLEL BRAINSTORMING IN THE ROUND BRAINSTORMING VIA ROLE-PLAYING ©2011 DAVID SHERWIN | [email protected] | CHANGEORDER.TYPEPAD.COM | @CHANGEORDER | ALL RIGHTS RESERVED

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MAKE OUR JOBS EASIER •Check to see if the task matches real-life user need?   •Create user stories to get a better point of view on your task. Build empathy.  •Find metrics to help support your story.  •Always work collaboratively with your product team as early as possible 

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Book Recommendations !

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Thanks! Keep in touch! linkedin.com/in/davidfung/ https://speakerdeck.com/davidfung/doin-your-homework/