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THE MIXIN // SAN FRANCISCO // 15 NOVEMBER 2016 DESIGN TOKENS
 IN DESIGN SYSTEMS @JINA // LEAD DESIGNER // SALESFORCE LIGHTNING DESIGN SYSTEM # D ESIG N SYSTEM

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@JINA LEAD DESIGNER // SALESFORCE LIGHTNING DESIGN SYSTEM ORGANIZER // CLARITY DESIGNER // SASS

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FORWARD-LOOKING STATEMENTS Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, 
 or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, 
 or upgraded services or technology developments and customer contracts or use of 
 our services. The risks and uncertainties referred to above include – but are not limited to – 
 risks associated with developing and delivering new functionality for our service, 
 new products and services, our new business model, our past operating losses, 
 possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, 
 risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, 
 press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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LIGHTNINGDESIGNSYSTEM.COM

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“IT USED TO BE THAT 
 DESIGNERS MADE AN OBJECT 
 AND WALKED AWAY. TODAY THE EMPHASIS MUST 
 SHIFT TO DESIGNING THE 
 ENTIRE LIFE CYCLE.” — PAUL SAFFO // TECHNOLOGY FORECASTER

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DESIGN SYSTEMS RULE EVERYTHING AROUND ME

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BLOG.ENGINEYARD.COM/2011/FRONT-END-MAINTAINABILITY-WITH-SASS-AND-STYLE-GUIDES

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LIVING STYLE GUIDES FTW

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SASS-LANG.COM

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SASS-LANG.COM/STYLEGUIDE

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COULD THE SASS & STYLE GUIDE SHARE A SINGLE SOURCE?

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COLORS.YAML swatches: - name: "hopbush" value: "c69" - name: "bouquet" value: "b37399"

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_COLORS.SCSS.ERB <% data.colors.swatches.each do |swatch| %> $<%= swatch.name %>: #<%= swatch.value %>; <% end %>

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STYLE-GUIDE/COLORS.HTML.HAML - for swatch in data.colors.swatches %li{class: "swatch-" + swatch.name} %code = "$" + swatch.name = "#" + swatch.value

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SASS-LANG.COM/STYLEGUIDE/COLOR

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A DESIGN SYSTEM CONTAINS WHATEVER YOUR ORGANIZATION NEEDS TO COMMUNICATE 
 DESIGN DECISIONS

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“…STYLE GUIDES. NOW, IT’S DESIGN SYSTEMS. IS THIS JUST A CHANGE IN THE MARKETING? OR ARE THESE THINGS ACTUALLY DIFFERENT FROM ONE ANOTHER?” — JARED SPOOL // FOUNDER // USER INTERFACE ENGINEERING

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“A STYLE GUIDE IS AN ARTIFACT
 OF DESIGN PROCESS. A DESIGN SYSTEM IS A LIVING, 
 FUNDED PRODUCT WITH A ROADMAP 
 & BACKLOG, SERVING AN ECOSYSTEM.” — NATHAN CURTIS // FOUNDER // EIGHTSHAPES

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FORMER SALESFORCE1 STYLE GUIDE

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WHY DID SALESFORCE 
 NEED A DESIGN SYSTEM?

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SCALING ENTERPRISE 
 DESIGN IS TRICKY!

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17 YEARS OF LEGACY

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20K+ EMPLOYEES

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LOTS OF PRODUCTS Sales Cloud SalesforceIQ Salesforce Quote-to-Cash Data.com Financial Services Cloud Health Cloud Commerce Cloud Service Cloud Desk.com Analytics Cloud Wave Apps Community Cloud Chatter Marketing Cloud Pardot App Cloud AppExchange Force.com Heroku Enterprise IOT Cloud

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CONSIDER THE 
 WHOLE ECOSYSTEM

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GREAT TEAM COMMUNICATION 
 IS CRITICAL

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WHERE CAN I FIND THE ICONS? WHAT COLOR IS THE BUTTON BORDER? WHERE CAN I FIND THE ICONS?

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106 UNIQUE TEXT COLORS

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120 UNIQUE BACKGROUND COLORS

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73 UNIQUE FONT SIZES

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DESIGN PAGES

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“A FRACTURED PROCESS 
 MAKES FOR A FRACTURED 
 USER EXPERIENCE.” — NATE FORTIN // VP DESIGN // EVERNOTE

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DESIGN SYSTEMS

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L IG H T N I N G E X P E R I E N C E

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LIGHTNING DESIGN SYSTEM Design Guidelines CSS Framework Icons Resources & Documentation Design Tokens

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“TRUE COLLABORATION ISN’T THROWING DESIGNS OVER THE WALL. IT’S DESIGNERS, ENGINEERS, 
 & THE REST OF THE TEAM 
 SHARING THE RESPONSIBILITY
 TO BUILD A QUALITY PRODUCT.” — DIANA MOUNTER // DESIGN SYSTEMS LEAD // GITHUB

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EMPOWER DESIGNERS 
 & DEVELOPERS

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ACCESSIBILITY

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LOCALIZATION

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Red = Down RED = DOWN

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Red = Up RED = UP

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LOTS OF
 PLATFORMS & DEVICES

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HOW DO WE SCALE DESIGN ACROSS OUR ECOSYSTEM AND ALL ITS PLATFORMS & DEVICES?

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HOW DO WE MAKE FUTURE VISUAL DESIGN CHANGES FASTER?

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HOW DO WE KEEP OUR DESIGN 
 SYSTEM AGNOSTIC?

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SINGLE SOURCE OF TRUTH

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CSS Preprocessors introduced Variables in CSS for better consistency, efficiency, & maintainability. SASS, LESS, STYLUS, ETC.

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DESIGN TOKENS

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MEDIUM.COM/EIGHTSHAPES-LLC/TOKENS-IN-DESIGN-SYSTEMS-25DD82D58421

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“DESIGN TOKENS ARE DESIGN DECISIONS PROPAGATED THROUGH A SYSTEM.” — NATHAN CURTIS // FOUNDER // EIGHTSHAPES

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TYPES OF DESIGN TOKENS Spacing Sizing Rounded Corners Font Weights Font Sizes Line Heights Font Families Border Colors Background Colors Shadows Text Colors Animation Durations Z-Indexes Media Queries …etc.

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“DESIGN TOKENS ARE AN ABSTRACTION FOR EVERYTHING IMPACTING THE VISUAL DESIGN OF AN APP/PLATFORM” — SÖNKE ROHDE, VP, UX ENGINEERING, SALESFORCE

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NO MORE HARD-CODED VALUES

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THEO Open source tool for generating 
 Design Tokens

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JSON { "name": "COLOR_TEXT", "value": "#000", "properties": "color" }

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YAML COLOR_TEXT: value: "#000" properties: "color"

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DESIGN TOKENS CONVERTED TO Lightning Sass Less Stylus JSON (iOS) XML (Android) style guide color swatches

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DESIGN TOKENS ENABLE US TO SCALE OUR DESIGN ACROSS ALL THE PERMUTATIONS.

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THEO CAN EXPORT TO PROPER COLOR FORMATS CSS — HEX, RGBA IOS — RGBA ANDROID — 8-DIGIT HEX

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THEO CAN EXPORT TO PROPER SIZING UNITS CSS — PX, EM, REM IOS — PT ANDROID — SP, DP, DIP

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$color-text-button

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t(colorTextButton)

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INSTEAD OF THIS: .slds-button { color: #0070d2; }

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SASS .slds-button { color: $color-text-button; }

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LIGHTNING .THIS { color: token(colorTextButton); }

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.ASE
 Adobe Photoshop
 Adobe Illustrator
 Adobe InDesign .CLR
 other design apps on Mac COLOR SWATCHES

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DESIGN TOKENS:
 PROBLEM SOLVED

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TESTING & ENFORCEMENT Enforcement of correct token on correct property Accessibility suite of tests

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FORM FACTOR OVERRIDES Allow us to override tokens on our various supported form factors We’re mobile first, so overrides are specific to medium & large form factors (tablets & desktop)

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BONUS!!!

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APPLY DESIGN DECISIONS 
 WITH CONFIDENCE

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NO PRODUCT TOO LARGE,
 NO PRODUCT TOO SMALL

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“JUST BECAUSE SOMETHING IS 
 HARD DOESN’T MEAN IT’S NOT 
 WORTH PURSUING… IT’S OUR JOB TO SOLVE THOSE 
 PROBLEMS. AFTER ALL, WE’RE IN
 THE INTERFACE BUSINESS. — BRAD FROST // WEB DESIGNER // ATOMIC DESIGN AUTHOR

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KEEP THE MOMENTUM GOING

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A DESIGN SYSTEM IS 
 NOT A SIDE PROJECT

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ZOMBIE
 STYLE GUIDES

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IT MUST BE LIVING

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“BE REGULAR AND ORDERLY IN YOUR LIFE, SO THAT YOU MAY BE VIOLENT AND ORIGINAL IN YOUR WORK.” — GUSTAVE FLAUBERT // NOVELIST

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STYLEGUIDES.IO

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LIGHTNINGDESIGNSYSTEM.COM

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LIGHTNINGDESIGNSYSTEM.COM

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OPEN SOURCE AT GITHUB.COM/SALESFORCE-UX

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DESIGNSYSTEMS.HEROKUAPP.COM

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CLARITYCONF.COM

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SASSNEWS.COM NEWS

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THANKS! @JINA @THEMIXINSF