If You Can Do
This ONE THING,
You Can Do
Social Media
8 things every MARKETER
needs to know
Slide 2
Slide 2 text
No content
Slide 3
Slide 3 text
No content
Slide 4
Slide 4 text
No content
Slide 5
Slide 5 text
No content
Slide 6
Slide 6 text
01
Slide 7
Slide 7 text
No content
Slide 8
Slide 8 text
02
Slide 9
Slide 9 text
Before you entertain a
social media strategy,
you first need a
business strategy.
Slide 10
Slide 10 text
When you
think of
social
media…
Slide 11
Slide 11 text
Don’t think of
tactics and channels.
Slide 12
Slide 12 text
No content
Slide 13
Slide 13 text
When you
think of
social
media…
Slide 14
Slide 14 text
✓ Mobilizing your supporters
✓ Building brand loyalty
✓ Responding to customers
✓ Discovering ambassadors and
detractors
✓ Demonstrating thought
leadership
✓ Tracking industry trends
✓ Monitoring competitors
✓ Attracting media attention
✓ Generating leads
✓ Recruiting employees and
partners
✓ Keeping colleagues up to date
✓ Securing search engine equity
Think of strategies
you’re already doing.
Slide 15
Slide 15 text
No content
Slide 16
Slide 16 text
03
Slide 17
Slide 17 text
1
Slide 18
Slide 18 text
No content
Slide 19
Slide 19 text
No content
Slide 20
Slide 20 text
No content
Slide 21
Slide 21 text
No content
Slide 22
Slide 22 text
2
Slide 23
Slide 23 text
CONTENT
Slide 24
Slide 24 text
No content
Slide 25
Slide 25 text
No content
Slide 26
Slide 26 text
No content
Slide 27
Slide 27 text
3
Slide 28
Slide 28 text
✓
✓
✓
✓
✓
✓
✓
✓
Slide 29
Slide 29 text
No content
Slide 30
Slide 30 text
No content
Slide 31
Slide 31 text
On publish
1 hour later
3 hours later
Next day
Next week
Next month
2 months
Slide 32
Slide 32 text
04
Slide 33
Slide 33 text
No content
Slide 34
Slide 34 text
No content
Slide 35
Slide 35 text
No content
Slide 36
Slide 36 text
No content
Slide 37
Slide 37 text
No content
Slide 38
Slide 38 text
No content
Slide 39
Slide 39 text
No content
Slide 40
Slide 40 text
No content
Slide 41
Slide 41 text
No content
Slide 42
Slide 42 text
No content
Slide 43
Slide 43 text
No content
Slide 44
Slide 44 text
No content
Slide 45
Slide 45 text
No content
Slide 46
Slide 46 text
No content
Slide 47
Slide 47 text
No content
Slide 48
Slide 48 text
No content
Slide 49
Slide 49 text
No content
Slide 50
Slide 50 text
No content
Slide 51
Slide 51 text
No content
Slide 52
Slide 52 text
No content
Slide 53
Slide 53 text
No content
Slide 54
Slide 54 text
No content
Slide 55
Slide 55 text
No content
Slide 56
Slide 56 text
No content
Slide 57
Slide 57 text
No content
Slide 58
Slide 58 text
No content
Slide 59
Slide 59 text
No content
Slide 60
Slide 60 text
05
Slide 61
Slide 61 text
No content
Slide 62
Slide 62 text
No content
Slide 63
Slide 63 text
No content
Slide 64
Slide 64 text
1. listen to our customers firsthand.
2. respond to them firsthand.
3. quash potential crises before they materialize.
Slide 65
Slide 65 text
06
Slide 66
Slide 66 text
No content
Slide 67
Slide 67 text
No content
Slide 68
Slide 68 text
No content
Slide 69
Slide 69 text
No content
Slide 70
Slide 70 text
No content
Slide 71
Slide 71 text
No content
Slide 72
Slide 72 text
No content
Slide 73
Slide 73 text
No content
Slide 74
Slide 74 text
07
Slide 75
Slide 75 text
No content
Slide 76
Slide 76 text
No content
Slide 77
Slide 77 text
No content
Slide 78
Slide 78 text
No content
Slide 79
Slide 79 text
No content
Slide 80
Slide 80 text
No content
Slide 81
Slide 81 text
No content
Slide 82
Slide 82 text
No content
Slide 83
Slide 83 text
No content
Slide 84
Slide 84 text
FREEENTERPRISE.COM
Entitlements: Face
the Truth or Face
the Consequences
FREEENTERPRISE.COM
10 Entitlement Truths
That Will Blow Your
Mind
895 views 26,627 views
Slide 85
Slide 85 text
IOWA HOUSE DEMOCTATS
Zach Wahls
Speaks About
Family
MOVEON.ORG
Two Lesbians Had a
Baby and This Is
What They Got
2.8 million views 17.4 million views
Slide 86
Slide 86 text
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
FORBES
How Target Figured
Out a Teen Girl Was
Pregnant Before Her
Father Did
• Charles Duhigg
• 6,800 words
• 60 likes
• Kashmir Hill
• 1,200 words
• 13,000 likes