SEMA Show 2023 - Customers Are The New Influencers

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SEMA SHOW EDUCATION

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Customers Are the New Influencers Jason Dodge - Founder BlackTruck Media + Marketing Nano-influencers and the new economics of search

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Big takeaways 01 Search Has Power with Customers 02 Leveraging User-Generated Content 03 The Nano-influencer Advantage 04 Create Content that Engages

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trendsetting Unpacking The Power of Search

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2.5 Trillion Google Search Searches Per Year in 2022

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1 Billion Google Search Active Monthly Users

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30 percent Global Web Traffic Is Search Traffic

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15% of Searches New Every Day

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65 Percent Google Search Mobile Searches

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We live in an omni-channel world. What is? Nearby? How To? Online/Offline

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65 Percent Google Search Mobile Searches

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Search Accounts for 40% of Purchase Influence “ “

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trendsetting Search Visibility Be In Your Customer’s Journey

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Understand intent Shopping & E-commerce Summit, Jegs, Quadratec, 4WD, Speedway Aggregators & UGC Forums, Videos, Social, Review Sites

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trendsetting User-Generated Content

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Authentic Content

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Cost-effective Content

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Promotional Content

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Rise of the nano-influencer Instagram Pinterest TikTok YouTube Does it Impact Search?

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Action: Leverage UGC Leveraging User-generated Content

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Start Local Grow Global Social Websites YouTube

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Be the expert they seek Virtual Tech In-Depth Guides How To Local Expert

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Leverage the community Inside Scoop Reviews Vlogs Local Expert

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Trendsetting YouTube? You Should!

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2 Billion Google Search Active Monthly Users

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80 Percent YouTube Search Take Action

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How? / Why? Research Starts Online

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Inspiration I want to build that… I want to race Drag Week… I want to learn to drift…

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Planning / buying Best TIG welder… Cheap TIG welder… TIG welder for beginner…

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Action: Ideation Gather Ideas Before Pitching

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Product Showcase Installations Social Websites YouTube

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Comparisons Social Websites YouTube

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FAQs Technical Social Websites YouTube

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Take action 01 Visibility in Search – Think Beyond Your Site 02 Leveraging User-Generated Content 03 Embrace The Nano-Influencer 04 Content That Engages - Converts

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Thank you! Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd

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We need your feedback! Thank you for attending today’s session. Please help us improve our education program by completing the session survey and by letting us know what other topics you’d like for us to provide. To complete the survey, click on the QR Code located on the back of the seats or on the sign at the door or use the SEMA Show app.