Personal Branding for Software Engineers

Slide 1

Slide 1 text

Uyo Gift Egwuenu Developer Advocate, Cloudflare Personal Branding for Software Engineers

Slide 2

Slide 2 text

What is Personal Branding?

Slide 3

Slide 3 text

Personal branding is the process of developing a "mark" that is created around your name or your career. You use this "mark" to express and communicate your skills, personality, and values.

Slide 4

Slide 4 text

“Your personal brand is what people say about you when you are not in the room, remember that.” - Chris Ducker

Slide 5

Slide 5 text

Why Build a Brand?

Slide 6

Slide 6 text

Reason 1 Career Advancement Photo by Andrew Neel on Unsplash

Slide 7

Slide 7 text

Reason 2 Build your Influence Photo by Christina @ wocintechchat.com on Unsplash

Slide 8

Slide 8 text

Reason 3 Increase online authority Photo by Christina @ wocintechchat.com on Unsplash

Slide 9

Slide 9 text

How To Build A Personal Brand?

Slide 10

Slide 10 text

How to Build a Personal Brand? Personal Branding can’t be achieved overnight, you need to put in the work with several hours of consistent knowledge and value sharing. 1. Create a Platform 2. Share Knowledge 3. Be yourself

Slide 11

Slide 11 text

Use the 12 Months Strategy ❏ Define a Niche ❏ Create Tagline ❏ 30 Secs Pitch ❏ Craft Bio ❏ Business Cards ❏ Linkedin ❏ Professional Headshots ❏ Personal Portfolio ❏ Testimonials ❏ Blogging ❏ Speaking Engagements ❏ Community Building

Slide 12

Slide 12 text

The Ultimate Plan Learning In Public Photo by Desola Lanre-Ologun on Unsplash

Slide 13

Slide 13 text

The fastest way to learn, grow your career and build your network.

Slide 14

Slide 14 text

Learning In Public ❏ Write blogs and tutorials and cheat sheets. ❏ Speak at meetups and conferences. ❏ Ask and answer things on Stackoverflow or Reddit. ❏ Avoid the walled gardens like Slack and Discord, they're not public. ❏ Make Youtube videos or Twitch streams. ❏ Start a newsletter. ❏ Do workshops.

Slide 15

Slide 15 text

❏ Job opportunities ❏ Influence ❏ Build your network Benefits of Personal Branding Photo by Christin Hume on Unsplash

Slide 16

Slide 16 text

Tips to help you build your brand ❏ Stay Consistent ❏ Create Valued Content ❏ Join A Community ❏ Follow Successful People ❏ Share Your Work ❏ Always Be Learning & Iterate

Slide 17

Slide 17 text

How Do You Track Success?

Slide 18

Slide 18 text

How to Track Success? ❏ Study and Understand Metrics. ❏ Your work is valuable to your audience. ❏ People Amplify your work. ❏ Keep Track and Celebrate all small wins.

Slide 19

Slide 19 text

❏ Became active online in 2017. ❏ Started blogging in 2018. ❏ Gave my first talk in 2018. ❏ Started Youtube in 2019. ❏ Became Auth0 Ambassador, MVP, MDE, Nuxt Ambassador in 2020/2021 ❏ Linkedin Course Instructor in 2022 ❏ Developer Advocate in 2022 My Story Photo Credit: Ijeworks

Slide 20

Slide 20 text

People in the Community with Great Personal Brands

Slide 21

Slide 21 text

Prosper Otemuyiwa @unicodeveloper Adora Nwodo @adoranwodo Ada Nduka Oyom @kolokodess Angie Jones @techgirl1908 Hussenat Etti-Balogun @balotofi Adewale Abati @ace_kyd Ruth Ikegah @ruth_ikegah Edidiong Asikpo @didicodes Samson Goddy @samsongoddy