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ࡾ೥ؒͰ100ਓҎ্ͷதߴେֶੜʹ iOS։ൃΛڭ͍͑ͯͯײͨ͜͡ͱ גࣜձࣾZOZOςΫϊϩδʔζ ZOZOTOWN෦ iOSνʔϜ খদ ޛ Copyright © ZOZO Technologies, Inc.

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© ZOZO Technologies, Inc. גࣜձࣾZOZOςΫϊϩδʔζ ZOZOTOWN෦iOSνʔϜ খদ ޛ @tosh_3 2020೥4݄ גࣜձࣾZOZOςΫϊϩδʔζೖࣾ ZOZOTOWNͷiOSΞϓϦΛ࡞͍ͬͯ·͢ɻ 2

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© ZOZO Technologies, Inc. 3 օ͞Μ͸͜Μͳܦݧ͋Γ·ͤΜ͔ʁ

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© ZOZO Technologies, Inc. 4 ৽ଔ΍ֶੜΠϯλʔϯʹ J04ΞϓϦ։ൃΛڭ͍͑ͯͯɺ ͏·͘఻ΘΒͳ͍ɺ ڭ͑Δͷͬͯ೉͍͠ɻɻɻ

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© ZOZO Technologies, Inc. 5 ϓϩάϥϛϯάॳ৺ऀʹɺJ04ΞϓϦ։ൃΛڭ͑Δ্Ͱɺ ͲͷΑ͏ʹ͢Δͱ఻ΘΓ΍͍͢ͷ͔ʁ ͲͷΑ͏ͳ͜ͱʹ஫ҙΛ͢Δ΂͖ͳͷ͔ʁ Theme

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© ZOZO Technologies, Inc. 6 େֶ࣌୅

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© ZOZO Technologies, Inc. 7 தֶੜɺߴߍੜʹରͯ͠ɺେֶੜ ϝϯλʔͱݺ͹ΕΔ ͕ɺ *5ɾϓϩάϥϛϯάڭҭΛߦ͏ɻ ࣗ෼͸ɺJ04ΞϓϦ։ൃ΍6OJUZΛ༻͍ͨήʔϜ։ൃΛڭ͑ ͓ͯΓɺ·ͨɺϝϯλʔʹͳΔݚमதͷେֶੜʹରͯ͠΋ɺ J04ΞϓϦ։ൃʹ͍ͭͯڭ͍͑ͯͨɻ ࣸਅఏڙɿϥΠϑΠζςοΫגࣜձࣾ

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© ZOZO Technologies, Inc. 8 ͋Δ೔ɺ͋Δ͜ͱʹؾ͍ͮͨ

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© ZOZO Technologies, Inc. ৳ͼΔࢠ 9 ͋·Γ৳ͼͳ͍ࢠ

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© ZOZO Technologies, Inc. ৳ͼΔࢠ 10 ͋·Γ৳ͼͳ͍ࢠ ͜ͷࠩ͸Կʁʁʁ

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© ZOZO Technologies, Inc. 11 ϓϩάϥϛϯάֶशͷաఔ ढจ ҙຯ͕Θ͔Γָ͍͠ ஌Βͳ͍͜ͱʹग़ձ͏ ޷͖ͰίʔυΛॻ͘

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© ZOZO Technologies, Inc. 12 ϓϩάϥϛϯάֶशͷաఔ ढจ ҙຯ͕Θ͔Γָ͍͠ ஌Βͳ͍͜ͱʹग़ձ͏ ޷͖ͰίʔυΛॻ͘

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© ZOZO Technologies, Inc. ৳ͼΔࢠ 13 ͋·Γ৳ͼͳ͍ࢠ ϓϩάϥϛϯάͷҙຯ͕ গ͠Θ͔͖ͬͯͨঢ়ଶ ϓϩάϥϛϯά͕ ढจʹ͔͠ݟ͑ͳ͍ঢ়ଶ ʹ ʹ

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© ZOZO Technologies, Inc. ৳ͼΔࢠ 14 ͋·Γ৳ͼͳ͍ࢠ ʹ ʹ ϓϩάϥϛϯάͷҙຯ͕ গ͠Θ͔͖ͬͯͨঢ়ଶ ϓϩάϥϛϯά͕ ढจʹ͔͠ݟ͑ͳ͍ঢ়ଶ

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© ZOZO Technologies, Inc. 15 ͳͥɺॳ৺ऀʹϓϩάϥϛϯά͸ढจʹݟ͑Δʁʁʁ

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© ZOZO Technologies, Inc. 16 ԿΛ͍͍ͬͯΔͷ͔ҙຯ͕Θ͔Βͳ͍ ͳͥɺॳ৺ऀʹϓϩάϥϛϯά͸ढจʹݟ͑Δʁʁʁ

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© ZOZO Technologies, Inc. ԿΛ͍͍ͬͯΔͷ͔ҙຯ͕Θ͔Βͳ͍ 17 ม਺ɺ഑ྻɺϝιουɺϓϩτίϧɺܧঝetc. ͜ΕΒͷ΋ͷ͸ࠓ·ͰͷਓੜͰ͸ग़ͯ͜ͳ͔ͬͨ͜ͱɻΘ͔Βͳͯ͘౰ͨΓલɻ ͳͥɺॳ৺ऀʹϓϩάϥϛϯά͸ढจʹݟ͑Δʁʁʁ

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© ZOZO Technologies, Inc. ԿΛ͍͍ͬͯΔͷ͔ҙຯ͕Θ͔Βͳ͍ 18 ม਺ɺ഑ྻɺϝιουɺϓϩτίϧɺܧঝetc ͜ΕΒͷ΋ͷ͸ࠓ·ͰͷਓੜͰ͸ग़ͯ͜ͳ͔ͬͨ͜ͱɻΘ͔Βͳͯ͘౰ͨΓલɻ ৽͍͠஌ࣝͷཧղ = ࠓ͍࣋ͬͯΔ஌ࣝͱͷ઀఺͕͋Δͱཧղ͕Ͱ͖Δ ͳͥɺॳ৺ऀʹϓϩάϥϛϯά͸ढจʹݟ͑Δʁʁʁ

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© ZOZO Technologies, Inc. Ұॹʹ΍Δɺࣗ෼Ͱ΍ͬͯΈΔͷϑϩʔ ߟ͑ํΛ਎ʹ͚ͭͯɺखΛಈ͔ͯ͠ɺ ճ΍Δ͜ͱ͕Ͱ͖Δɻ ΍ͬͯΈͯ͏·͘ߦͬͨ͜ͱ 19 ͨͱ͑Λ;ΜͩΜʹ࢖༻ͯ͠આ໌ ΠϝʔδΛ͠΍͘͢͢Δɻਖ਼֬ͳཧղ ͸ޙ͔ΒͰ΋େৎ෉ɻ Կ౓Ͱ΋આ໌ Կ౓΋ɺͦͯ͠ҧ͏੾ΓޱͰઆ໌͢Δ͜ ͱʹΑͬͯཧղ͕ۙ෇͘͜ͱ΋͋Δɻ ࣮ࡍʹɺΤϥʔΛىͯ͜͠ΈΔ ΤϥʔΛىͯ͜͠ɺݪҼΛಛఆɺղܾ ·Ͱͷϓϩηε͕େࣄɻ

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© ZOZO Technologies, Inc. 20 ൴Β͸ͲͷΑ͏ʹɺίʔυΛॻ͚͹͍͍ͷ͔ɺ ͲͷΑ͏ʹɺΤϥʔͱ޲͖߹͑͹͍͍ͷ͔͕Θ͔Γɺ ൴Βࣗ਎Ͱϓϩάϥϛϯά͕Ͱ͖ΔΑ͏ʹͳͬͨʂ ͜ΕΛ൒೥΄Ͳଓ͚ͨ݁Ռ

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© ZOZO Technologies, Inc. 21 ΞϓϦ͕࡞ΕΔίʔυ͕ॻ͚Δ

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© ZOZO Technologies, Inc. ΞϓϦ͕࡞ΕΔ || ίʔυ͕ॻ͚Δ ʴ ΞϓϦʹ͍͖ͭͯͪΜͱߟ͑ΒΕΔ 22

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© ZOZO Technologies, Inc. 23 ؤுͬͯΞϓϦΛ׬੒ͤͨ͞ͷͰɺ "QQ4UPSFʹਃ੥Λग़͢ʂ

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© ZOZO Technologies, Inc. 24 ؤுͬͯΞϓϦΛ׬੒ͤͨ͞ͷͰɺ "QQ4UPSFʹਃ੥Λग़͢ɻ ❌ 3FKFDUFE

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© ZOZO Technologies, Inc. 25 4.2 Minimum functionality AppΛ࡞੒͢Δࡍ͸ɺWebαΠτΛ୯ʹ࠶ύοέʔδͨ͠Α͏ͳ΋ͷͰ͸ͳ͘ɺ༏ΕͨػೳɺίϯςϯπɺUIΛ࡞੒͢ΔΑ͏ʹ͠ ͍ͯͩ͘͞ɻಛʹศརͰ΋ɺϢχʔΫͰ΋ɺʮAppΒ͘͠ʯ΋ͳ͍৔߹ɺͦͷAppΛApp StoreͰఏڙ͢Δ͜ͱ͸Ͱ͖·ͤΜɻ Ҿ༻ɿ“App Store ReviewΨΠυϥΠϯ”, https://developer.apple.com/jp/app-store/review/guidelines/#design, 2020/9/10 ͳͥɺϦδΣΫτ͞ΕΔͷ͔

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© ZOZO Technologies, Inc. 4.2 Minimum functionality AppΛ࡞੒͢Δࡍ͸ɺWebαΠτΛ୯ʹ࠶ύοέʔδͨ͠Α͏ͳ΋ͷͰ͸ͳ͘ɺ༏ΕͨػೳɺίϯςϯπɺUIΛ࡞੒͢ΔΑ͏ʹ͠ ͍ͯͩ͘͞ɻಛʹศརͰ΋ɺϢχʔΫͰ΋ɺʮAppΒ͘͠ʯ΋ͳ͍৔߹ɺͦͷAppΛApp StoreͰఏڙ͢Δ͜ͱ͸Ͱ͖·ͤΜɻ Ҿ༻ɿ“App Store ReviewΨΠυϥΠϯ”, https://developer.apple.com/jp/app-store/review/guidelines/#design, 2020/9/10 ͳͥɺϦδΣΫτ͞ΕΔͷ͔ 26 ΞϓϦΒ͠͞ͷܽ೗ ΞϓϦͱ͸ͳΜͳͷ͔͕Θ͔͍ͬͯͳ͔ͬͨ

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© ZOZO Technologies, Inc. 27 ΞϓϦʹ͍͖ͭͯͪΜͱߟ͑ΒΕΔ͜ͱ ΞϓϦΒ͠͞ͱ͸ͳΜͳͷ͔ʁ 8FCͱͷҧ͍ͬͯʁ )VNBO*OUFSGBDF(VJEFMJOFΛಡΜͰΈΔ ΞϓϦϦϦʔεͷͦͷઌʹҙࣝΛ޲͚Δ ࣗ෼໨ઢ͔ΒϢʔβʔ໨ઢ΁ ͜ͷΞϓϦͷղܾ͍ͨ͠໰୊͸ʁ ϓϩάϥϛϯά͸໰୊ղܾͷπʔϧ

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© ZOZO Technologies, Inc. 28 ͜ͷΞϓϦ͸ͳΜͷΞϓϦͳͷ͔ʁ ҰݴͰઆ໌Ͱ͖ΔΑ͏ʹʂ ͲΜͳਓ͕࢖͏ͷ͔ʁղܾ͢Δ໰୊͸Կ͔ʁطଘͷΞϓϦͱԿ͕ҧ͏ͷ͔ʁΛ͖ͪΜͱΘ͔͍ͬͯΔঢ়ଶ

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© ZOZO Technologies, Inc. 29 ϦδΣΫτ̌ʹʂ

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© ZOZO Technologies, Inc. ͲͷΑ͏ʹ͢Δͱ఻ΘΓ΍͍͢ͷ͔ʁ ૬खͷ஌ࣝʹඥ෇͘Α͏ͳࢪࡦΛߦ͏ ͲͷΑ͏ͳ͜ͱʹ஫ҙΛ͢Δ΂͖ͳͷ͔ʁ ΞϓϦʹ͍ͭͯࣗ෼Ͱߟ͑ΔػձΛ༩͑Δ 30 ·ͱΊ

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