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I’m Nate ‘99 was two tech booms ago

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tech⋅nol⋅o⋅guy UFL㷦OÅMⓒK⒔

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)JOU Sweet Scented Water Lily

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1817

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1829

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INFORMATION ARCHITECT UNEMPLOYMENT BOLT | PETERS BOOK ETHNIO FACEBOOK

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TEN YEARS SEVEN PEOPLE ONE BOOK ONE ROBOT 47 WEIRD VIDEOS

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ONE DOG TREAT ROBOT

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SF TO PARIS IN TWO MINUTES

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LONDON TO ICELAND IN TWO MINUTES

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So for example

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Case Study: Litestand

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“Cluttered” Interviews

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Card sort

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Usability tests

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WHAT I GOT OUT OF COG SCI

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MY WHOLE COMPANY was based on this class

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Where are we heading?

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How can we avoid…?

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just MORE TECHNOLOGY

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Mike Architect  and  AutoCAD   user  for  ten  years.    20-­‐40   hours  per  week.  

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12,000 hours of his life

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12,000 hours of his life

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12,000 hours of his life

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flickr.com/mudluscious

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The Myth: Geniuses have genius ideas that turn into genius products.

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The Truth: Great Ideas come from Other Great Ideas

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More Truth: Imaginative research facilitates invention

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