Team-petagine 2018 Tokyo Tech EDP-A Ayumi Watanabe Daichi Sugauchi Kento Takemura Kohei Kawabata Shogo Egashira Shoichi Sasaki Redesign an innovative food experience ;͘ΕΔ͔Βͩͱɺ ͠΅Ήؾ࣋ͪʹ λνΣοτ 

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Product 

Sketch, Prototype Prototype • ۚଐ෦෼Λ৮Δ͜ͱͰ
 ମࢷ๱Λଌఆ • ମࢷ๱ͷมԽʹԠͯ͡
 ຊମ͕๲ுɺऩॖ • ՄѪΒ͍͠σβΠϯ 

Storyboard 

Value Proposition ਖ਼֬ͳ਺஋Ͱͳ͘ɺ͍͍ͩͨͷมԽΛදݱ͍ͯ͠ΔͨΊɺ ମॏΛ௚ࢹ͢Δͱ͍͏ਫ਼ਆతෛ୲Λͳͤ͘Δ ࣗΒͷମܕσʔλΛೖྗ͢ΔखؒΛେ෯ʹ࡟ݮ ࣗΒͷମܕͷมԽΛՄࢹԽ͠ҙ͕ࣝ͏·Ε΍͘͢ͳΔ ՄѪ͍ϚείοτΛѪͰΔͷ͸ঁࢠͱͯ͠ɺࣗ͘͝વͳ ߦҝͰ͋Γɺ೔ৗతʹߦΘΕ΍͍͢ 

Survey of Related Products ਫ਼ਆతʹਏ͘ͳ͍ ਫ਼ਆతʹਏ͍ ଓ͚΍͍͢ ଓ͚ʹ͍͘ ΞϓϦ ମॏܭ αϓϦϝϯτ ϑΟοτωε 

POV ૫͍ͤͨͱ৺ͷதͰ͸ࢥ͍ͬͯΔɹঁࢠେֶੜ͸ ೔ৗతʹऔΓೖΕΒΕΔμΠΤοτͳΒ࢝ΊΑ͏ ͱߟ͍͑ͯΔɻ ͳͥͳΒɺෑډ͕௿࢝͘Ί΍͍͔͢Βͩɻ ͱ͸͍͑ɺ݁ہ௕ଓ͖ͤͣʹݩͷମܕʹ໭ͬͯ͠·͏ɻ Problem worth solving (from POV) Problem μΠΤοτͷҙࣝ͸௕ଓ͖͠ͳ͍ 

Direction of the Solution (from HMWQ) Direction Ͳ͏͢Ε͹ μΠΤοτͷҙࣝΛݺͼ໭͢͜ͱ͕Ͱ͖Δ͔ μΠΤοτͰͷ໘౗ࣄΛݮΒ͢͜ͱ͕Ͱ͖Δ͔ ීஈͷੜ׆ͷதͰࣗવʹऔΓೖΕΔ͜ͱ͕Ͱ͖Δ͔ 

Feedback from users Good Not Good ͔Θ͍͍ μΠΤοτͲ͏͜͏͡Όͳͯ͘ ৮Γͨ͘ͳΔ SNSʹࡌͤΒΕΔ ۩ମతͳ਺஋͡Όͳ͍͔Β ਫ਼ਆతͳμϝʔδ͕খ͘͞ ଓ͚ΒΕΔ ͠Ό΂Δͱ৮Δͷ͕ ΋ͬͱָ͠ΈʹͳΔ ਖ਼֬ʹܭଌͰ͖͍ͯΔͷ͔ ͋·Γ͍҆ͱ৴༻Ͱ͖ͳ͍ ύϯν͕ऑͯ͘ɺ͋·Γ μΠΤοτΛҙࣝͰ͖ͳ͍ 

Future Works Past Today Future Super-System System Sub-System ݱࡏͷϓϩτλΠ ϓͷચ࿅ ମॏܭͳͲͷ ઐ໳ػث ମࢷ๱ͱ͍ͬͨ਺ ஋Ͱ૬ରతʹࣗ෼ Λ஌Δ μΠΤοτ΁ͷ ҙࣝΛߴΊɺ μΠΤοτΛଅਐ μΠΤοτΛΑΓࣗ વʹ ༷ʑͳ਺஋͕؆୯ ʹܭଌͰ͖Δ ୯ಠͷ਺஋ͷΈΛ ଌఆ͢Δ ༷ʑͳμΠΤοτ Λஅଓతʹߦ͏ 

Design Process 

User Research and Analysis Ϣʔβʔ: 22࠽ ঁੑ େֶੜ μΠΤοτʹؔ͢Δ࿩ͷதͰ… Q. ૫͍͍ͤͨͬͯ͏ؾ࣋ͪ͸͋Δʁ A. ͦΓΌ૫͍͚ͤͨΕͲɺͳʹ͔Β࢝ΊΕ͹ྑ͍͔Θ͔Βͳ͍ɻ
 ༡Ϳ༧ఆ͕৯ࣄ͕ଟ͍͔Βɺͳ͔ͳ੍͔ݶͰ͖ͳ͍ɻ Q. Ͳ͏͍͏μΠΤοτͳΒͰ͖Δʁ A. ೔ৗʹ؆୯ʹऔΓࠐΊΔΑ͏ͳɺෑډͷ௿͍μΠΤοτ͕ྑ͍ɻ ૫͍ͤͨؾ࣋ͪΛͲ͔͜Ͱ࣋ͪͭͭ΋ɺͳ͔ͳ͔ߦಈʹҠͤͳ͍ ೔ৗతʹߦ͑ΔμΠΤοτ͕ྑ͍͕ɺ༑ਓͱͷ֎৯͕͋ΔͨΊɺ ৯ࣄΛ׬શʹίϯτϩʔϧ͢Δ͜ͱ͕ग़དྷͳ͍ 

ީิͱͳͬͨPOV μΠΤοτΛ͢Δ͜ͱʹؔ৺͸͋Δ΋ͷͷɺҙࣝͷ௿͍ঁࢠେੜ͸ खܰʹऔΓ૊ΊΔμΠΤοτΛ͢Δඞཁ͕͋Δ. ͳͥͳΒɺ૫ͤͯՄѪ͘ͳΓ͍͚ͨΕͲզຫ͢Δ΄ͲͷμΠΤοτ͸ͨ͘͠ ͳ͍͠ɺμΠΤοτʹ࣌ؒΛׂ͘ҙࣝ΋ͳ͍͔Βͩ. ͱ͸͍͑ɺ༡ͼʹߦ࣌͘ʹ͸༑ਓͱ͝൧Λ৯΂ͨΓ͢Δ͠ɺࣗΒ੍ݶΛ͔͚ ͯμΠΤοτΛ͍ͨ͠ͱ΋ࢥ͍ͬͯͳ͍ɻ Possible POVs and Decision-making ͜ͷPOV͔Β͸ɺ͍͔ʹμΠΤοτΛແҙ͔ࣝͭࣗવʹੜ׆ʹऔΓ ೖΕΔ͔ɺͱ͍͏ํ޲ੑ͕ੜ·Ε͕ͨɺͦ΋ͦ΋ϢʔβʔͷμΠ Τοτҙ͕ࣝ௿͍ͱ͍͏໰୊఺ͷղܾʹ͸ࢸ͍ͬͯ·ͤΜͰͨ͠ɻ ͦ͜ͰϢʔβʔͷҙࣝʹಇ͖͔͚Δํ޲ੑʹ͢Δ͜ͱͱͨ͠ɻ 

Possible HMWQs and Decision-making Ͳ͏͢Ε͹ μΠΤοτΛָ͠ΊΔ͜ͱ͕Ͱ͖Δ͔ զຫ͍ͯ͠Δͱ͍͏ײ֮Λͳͤ͘Δ͔ Ώͬ͘Γ৯΂ΔۭؒΛͭ͘ΕΔ͔ 3ͭͱ΋μΠΤοτͷϋʔυϧΛԼ͛ΔͨΊͷHMWQͰ͋Γɺ Ұ൪ԼͷHMWQͰ͸ɺΏͬ͘Γ৯΂ΔͨΊͷϓϩμΫτ·Ͱͭ ͳ͕ͬͨɻ͔͠͠ɺPOVͰͷҙࢥܾఆͰ΋ड़΂ͨΑ͏ʹɺμΠ Τοτҙࣝʹ஫໨͢Δ͜ͱͱͨ͠ͷͰɺ͜ΕΒͷҊ͸࠾༻͞Ε ͳ͔ͬͨɻ 

Possible Prototypes ީิ1 ໎ٶθϦʔ ಛ௃ • θϦʔͳͲΛՈͰ৯΂Δ࣌ʹ࢖͏ࡼ • ಺෦͕໎ٶͷΑ͏ʹෳࡶͳߏ଄Λͯ͠ ͍ͯɺ਺छྨͷεϓʔϯΛ࢖Θͳ͍ͱ શ෦͑͘͢ͳ͍Α͏ʹͳ͍ͬͯΔ • ͦͷͨΊɺΏͬ͘Γ৯ࣄ͢Δ͜ͱ͕Ͱ ͖Δ 

User Test and Decision-making Feedback ָ͠͞ͱ͍͏໘Ͱ͸ྑ͍ যͬͯ৯΂ͯ͠·͏Α͏ͳ ߴྸऀʹ΋࢖͑Δ ॳΊ͸ָ͍͔͠΋͠Εͳ͍͕ɺ ్த͔ΒετϨε͕ཷ·Γͦ͏ ৯΂Δ΋ͷͷର৅͕ ߜΒΕ͍͗ͯ͢Δ ͦ΋ͦ΋ͷϢʔβʔ͕μΠΤοτҙ͕ࣝ௿͍఺ͱ ϑΟʔυόοΫͰಘͨѱ͍఺Λߟ͑ΔͱɺϓϩμΫτΛ ࢖͍ଓ͚ͯ΋Β͏͜ͱ͕೉͍͠ͱ൑அͨ͠ɻ ௚઀తͳμΠΤοτˠμΠΤοτͷҙࣝ ʹॏ఺Λஔ͍ͯߟ͍͑ͯ͘ํ਑ʹ੾Γସ͑ͨɻ 

Possible Prototypes ީิ2 ϛγϡϥϯ͘Μ ಛ௃ • ਎ͷճΓͷ΋ͷʹ͚ͭΔϚείοτ
 ͷΑ͏ͳ΋ͷ • ফඅΧϩϦʔʹԠͯ͡ɺ๲ΒΜͩΓ
 ͠΅ΜͩΓ͢Δ • ϢʔβʔΑΓઌʹ๲ΒΜͩΓ͢Δ
 ͜ͱͰɺࣗΒͷମܕͷࠓޙ͕
 ΠϝʔδͰ͖ɺ;ΜΘΓͱμΠΤοτ
 ΛҙࣝͰ͖Δ 

User Test and Decision-making ;ΜΘΓͱμΠΤοτΛҙࣝͤ͞Δͱ͍͏఺͸ྑ͍ͨΊ࠾༻͢Δ͜ͱͱͨ͠ɻ Ұํɺਓ΍ಈ෺ͷܗͱ͍͏ΑΓ͸༗ػతͳϞχϣͬͱͨ͠ܗʹͯ͠ɺࣗ෼ͷ਎ ୅ΘΓͰ͋ͬͯ΋ෆշײͷͳ͍ɺੜ෺ײͷͳ͍΋ͷʹ͢Δ͜ͱʹͨ͠ɻ ·ͨɺ࣋ͪา͘ͱͳΔͱిݯ΍େ͖͞ͷ໰୊͕ੜ·ΕΔͨΊ ਾ͑ஔ͖ܕʹ͢Δ͜ͱʹͨ͠ɻˠ࠷ऴϓϩμΫτ΁ Feedback μΠΤοτʹਅ݋Ͱͳ͍ ;Θͬͱͨ͠ࢠʹ΋༗ޮ μΠΤοτͷύʔτφʔ ͱͯ͠৺ͷࢧ͑ͱͳΓͦ͏ ਓͷܗͩͱݱ࣮ຯ͕͋ͬͯগ͠ݏ ࣋ͪา͘ͱͳΔͱɺअຐʹͳΓͦ͏ 

Budget Status ࢒ۚ ࢖ֹͬͨۚ ༧ࢉ ¥10000 (ࣗඅ ෩ધɹ ¥200 ϙϯϓ ¥100 ࢒ߴ ¥10000 

Reflective Action Why you? Why now? Why this? User Problem Solution How much is it worth solving? How much is it possible to solve? ૫͍ͤͨͱ৺ͷதͰ͸ ࢥ͍ͬͯΔঁࢠେੜ μΠΤοτͷҙ͕ࣝ ௕ଓ͖͠ͳ͍ μΠΤοτͷҙࣝΛ खܰʹੜΊΔ΋ͷ ૫͍ͤͨͱ͍͏ঁੑͱ ରরతͳਓ෺͔ͩΒ ૫͍ͤͯΔ͜ͱ͕ਖ਼ٛ ͱ͍͏෩ை͕͋ΔͨΊ ؒ઀తʹ৽͍͠৯ੜ׆Λ ఏҊͰ͖Δ͔Β ௚઀తͳղܾํ๏ʢ૫ͤΔํ๏ʣ͸ ଟ͋͘Δ͕ɺΑΓ௿͍࣍ݩͰͷҙࣝ ͷมԽʹ஫໨ͨ͠ํ๏͸·ͩগͳ͍ ͨΊɺબ୒ࢶΛ૿΍͢͜ͱ͕Ͱ͖Δ ૫ͤΔͱ͍͏௚઀తͳղܾͰ͸ͳ͍͕ɺ ҙࣝͷ௕ଓ͖͠ͳ͍ਓʹҙࣝΛม͑Δ ͖͔͚ͬΛ༩͑Δ͜ͱ͕Ͱ͖ɺ ݁Ռͱͯ͠௚઀తͳղܾʹͭͳ͕Δ 

Thank you for Listening 

Individual Reflections Ayumi Watanabe ୯ൃͰͷΞΠσΞ͸όϥΤςΠʹ෋ΜͰ ͍͕ͨɺ͔ͦ͜Β༷ʑͳํ޲΁ࢬ෼͔ Ε͍ͤͯ͘͜͞ͱ͸͋·ΓͰ͖ͳ͔ͬ ͨɻ Kento Takemura ϓϩμΫτͱͯ͠ܗʹ͸Ͱ͖͕ͨɺ৽͠ ͞ͱ͍͏఺Ͱ͸·ͩ·ͩͩͬͨͱࢥ͏ɻ νʔϜͱͯ͠ͷ࿩͠߹͍͸੝Γ্͕ͬͨ ͷͰྑ͔ͬͨ఺ͩͬͨɻ Shogo Egashira ϓϩτλΠϓ͔ΒϢʔβʔϦαʔνΛߦ ͏ϓϩηεΛԿճ΋܁Γฦ͢ͷ͕େมͩͬ ͨɻࣗ෼ͷࢥ͏ਖ਼ղͱͷ͢Εҧ͍͕ଟ͘ɺ ΑΓ၆ᛌతʹಈ͚ΔΑ͏ʹͳΓ͍ͨɻ Shoichi Sasaki ҟͳΔόοΫάϥ΢ϯυΛͷਓ͕ͨͪू·ͬ ͨνʔϜͩͬͨͷͰɺଟ༷ͳ੾Γޱͷҙݟ ͕ग़͍ͯͨͱࢥ͏ɻ1Qͷ׳Ε΋͋ͬͯ ͔ɺݸਓతʹ͸஌͍ͬͯΔϑϨʔϜΛͳͧ Δ͚ͩʹͳͬͯ͠·ͬͨɻ Kohei Kawabata ϓϩτλΠϓΛ࢓্͖͛Δஈ֊·Ͱ౸ ୡͰ͖ͳ͔͕ͬͨɺϝϯόʔ͕ੵۃత ʹൃݴͰ͖Δ؀ڥΛ࡞Εͨ͜ͱ͸͜ͷ νʔϜͷྑ͔ͬͨ఺ͩͱࢥ͍·͢ɻ Daichi Sugiuchi ਓ਺͕ଟ͘ɼҙݟʹଟ༷ੑ͕ੜ·Εڵ ຯਂ͍۷ΓԼ͕͛ग़དྷ͕ͨɼ͔ͦ͜Β ऩଋͤ͞Δ͜ͱ͸೉͔ͬͨ͠ɻ