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Rise of the Tech Influencer //small steps you can take to increase your reach Michelle Sandford @ #NDCOslo

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#NDCOslo @msandfor

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By the end of this session you will be able to // Establish credibility from a distance // Influence by volume // Access all areas // Use these skills to position yourself for the // career you want #NDCOslo @msandfor

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Why? #BeLikeLars #DevLife #NDCOslo @msandfor

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When I grow up… #NDCOslo Microsoft Google Yanzi Basen Spotify Ericsson Atlassian @msandfor

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#NDCOslo Visual Credibility Personal Tagline Thoughts Visual storytelling Be active = Be known Elevator pitch Who can help you? @msandfor

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Expressive Code #NDCOslo Add meaningful context No Duplication Don’t return null Use searchable names @msandfor

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Amplification #NDCOslo 360 degree feedback Recommendations are References Fully transparent Permanent record Blockchain @msandfor

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#NDCOslo Influence by volume @msandfor

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Obscured Intent #NDCOslo @msandfor

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Continuous improvement #NDCOslo @msandfor

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Commenting is a necessary evil #NDCOslo @msandfor

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Explain yourself in code #NDCOslo @msandfor

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Everything as a donut #NDCOslo Solid technical content Thought Leadership + Case studies How-to posts + Influencer/3rd party posts Bold statements + graphics + lighter, more casual posts

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Use Data Driven Content to Access All Areas #NDCOslo @msandfor

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Establish credibility from a distance #NDCOslo @msandfor

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Establish credibility by association #NDCOslo

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Social Currency #NDCOslo @msandfor

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Social Currency #NDCOslo @msandfor

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Make meaningful connections

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No logical arguments Returns null Undefined Objects Readability Sole value proposition No Blockchain @msandfor

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Resources @msandfor #NDCOslo

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t: @msandfor i: TechGirlWA www.linkedin.com/in/michellesandford/ #NDCOslo