Rise of the Tech
Influencer
//small steps you can take to
increase your reach
Michelle Sandford @ #NDCOslo
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#NDCOslo @msandfor
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By the end of this session you will be able to
// Establish credibility from a distance
// Influence by volume
// Access all areas
// Use these skills to position yourself for the
// career you want
#NDCOslo @msandfor
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Why? #BeLikeLars #DevLife
#NDCOslo
@msandfor
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When I grow up…
#NDCOslo
Microsoft
Google
Yanzi
Basen
Spotify
Ericsson
Atlassian
@msandfor
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#NDCOslo
Visual Credibility
Personal Tagline
Thoughts
Visual storytelling
Be active = Be known
Elevator pitch
Who can help you?
@msandfor
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Expressive Code
#NDCOslo
Add
meaningful
context
No
Duplication
Don’t
return null
Use
searchable
names
@msandfor
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Amplification
#NDCOslo
360 degree feedback
Recommendations are References
Fully transparent
Permanent record
Blockchain
@msandfor
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#NDCOslo
Influence by volume
@msandfor
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Obscured Intent
#NDCOslo @msandfor
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Continuous improvement
#NDCOslo
@msandfor
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Commenting is a necessary evil
#NDCOslo
@msandfor
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Explain yourself in code
#NDCOslo
@msandfor
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Everything as a donut
#NDCOslo
Solid
technical
content
Thought
Leadership +
Case studies
How-to posts +
Influencer/3rd party
posts
Bold statements
+ graphics +
lighter, more
casual posts
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Use Data Driven Content to Access All Areas
#NDCOslo @msandfor
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Establish credibility from a distance
#NDCOslo @msandfor
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Establish credibility by association
#NDCOslo
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Social Currency
#NDCOslo
@msandfor
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Social Currency
#NDCOslo @msandfor
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Make meaningful connections
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No logical arguments
Returns
null
Undefined
Objects
Readability
Sole value
proposition
No
Blockchain
@msandfor