The Role of Social Media for Entrepreneurs

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THE ROLE OF SOCIAL MEDIA FOR ENTREPRENEURS Primary Competency: Moderator / Presenter:  Kevin Pledge Presenters:  Max Rudolph  Eddie Smith Marketing

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SOCIAL MARKETING Feeds website Social Networking Social Media sharing Blog bookmarking

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#SOA2012SM CONTINUE THE DISCUSSION

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YOUR WEBSITE 4

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HOW TO BUILD A WEBSITE – STEP 1 OF 3 Create Remarkable Content 5

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HOW TO BUILD A WEBSITE – STEP 2 OF 3 6 Use a Content Management System (CMS)

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et found HOW TO BUILD A WEBSITE – STEP 3 OF 3 7

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TEST YOUR WEBSITE AT MARKETING.GRADER.COM (FOR FREE) 8 TEST YOUR WEBSITE

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9 TRACK PERFORMANCE USING GOOGLE ANALYTICS (FOR FREE) TRACK YOUR WEBSITE VISITS

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WEBSITE EXPERIENCE (MAX) Host provider stopped responding No email No website Backup everything

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SOCIAL NETWORKING 11 SOCIAL MEDIA SOCIAL NETWORKING AND SOCIAL MEDIA

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LINKEDIN www.linkedin.com/in/maxrudolph

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SOCIAL MEDIA What do I use? • LinkedIn • Twitter • Facebook (not so much) • Website

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LinkedIn • 600 connections • 21 groups • Reading List – 33 books Twitter • 220 followers • 100 following • 370 tweets Facebook • A lesson learned • Separate business from pleasure SOCIAL MEDIA STATS

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Rolodex Updates Reaching Out LINKEDIN

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Generic invites from people I don’t know Recruiters Recommended news PET PEEVES

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Job Updates Potential Clients Add-Ons THINGS I LIKE ABOUT LINKEDIN

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Books Groups People you may know ADD-ONS

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• Rudolph Financial Consulting, LLC • Design/peer review ERM and ALM strategies • Leverage ORSA and Risk Focused Exams • Continuing education and research: modules, seminars, newsletter, predictions • Facilitate board level ERM sessions • Professionalism • SOA Board of Governors • Investment Section Chair • Actuarial Standards Board, ERM Task Force • SOA President’s Award www.rudolph-financial.com Twitter maxrudolph Omaha, Nebraska, USA (402) 895-0829 [email protected] THANK YOU! MAX J. RUDOLPH FSA, CFA, CERA, MAAA

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SOCIAL NETWORKING 20 SOCIAL MEDIA SOCIAL NETWORKING AND SOCIAL MEDIA

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21 SOCIAL NETWORKING

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@eddie_smith practicallyefficient.com TWITTER AND BLOGGING

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What do these things have in common? THE VALUE OF SOCIAL

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THE PAYOFF OF BEING SOCIAL

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 Simple is good  Twitter as a filter  Share to receive  A place for multiple personas  Being open vs. way too open  Death by sarcasm CONFESSIONS OF A TWITTER-ER (...ER?)

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 Investing time for attention  Why give things away?  The expert perception  Be humorous (human even), off topic  You are what and how you write  Comments: asset or liability? LONG-FORM SOCIAL (BLOGS, ARTICLES)

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OSCARS 2012 27

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28 OPPORTUNITY: NEWSJACKING

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NEWSJACKING 29 This is about me, and I’m vegetarian!

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OPPORTUNITY: NETWORKING Personality can open doors, but only character can keep them open 30 - Elmer Leterman

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31 OPPORTUNITY: NETWORKING

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ARTICLES AND BOOKS 32

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INTEGRATE YOUR STRATEGY 2 Social Media Networking Articles Books Website Email Conferences Your Marketing Strategy

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RESOURCES Unmarketing - Scott Stratten Inbound Marketing - Brian Halligan - Dharmesh Shah Real-time Marketing & PR - David Meerman Scott Social Marketing to the Business Customer - Paul Gillian - Eric Schwartzman

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Kevin Pledge @kevinpledge Max Rudolph @maxrudolph Eddie Smith @eddie_smith Keep the conversation going #SOA2012SM Tomorrow 3:45pm: Insurance Marketing Through Social Media THANK YOU