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Hackathons 1̸1 work.betta.io

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Welcome work.betta.io

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Cristiano Betta DevEx Consultant @ Work Betta Event Organiser @ Geeks of London work.betta.io

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> 8 years of hacking experience

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> 8 years of hacking experience > 7 years running events

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons > 40 hackathons organised

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons > 40 hackathons organised > 60 events organised

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons > 40 hackathons organised > 60 events organised > 80 hackathons attended

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons > 40 hackathons organised > 60 events organised > 80 hackathons attended

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons > 40 hackathons organised > 60 events organised > 80 hackathons attended Maintainer of

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons > 40 hackathons organised > 60 events organised > 80 hackathons attended Maintainer of Hack Day Manifesto

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> 8 years of hacking experience > 7 years running events > 5 years running hackathons > 40 hackathons organised > 60 events organised > 80 hackathons attended Maintainer of Hack Day Manifesto and Hack Code of Conduct

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work.betta.io

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Agenda

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Agenda • Introductions

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Agenda • Introductions • The 6 W’s

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Agenda • Introductions • The 6 W’s • Exercise

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Agenda • Introductions • The 6 W’s • Exercise • Break

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Agenda • Introductions • The 6 W’s • Exercise • Break • Budget, ops and comms

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Agenda • Introductions • The 6 W’s • Exercise • Break • Budget, ops and comms • Exercise

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Agenda • Introductions • The 6 W’s • Exercise • Break • Budget, ops and comms • Exercise • Wrap-up

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Ask me anything

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Welcome

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Introductions

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Introductions How are you involved already?

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Introductions How are you involved already?

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Introductions How are you involved already? Why are you here?

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Introductions How are you involved already? Why are you here?

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Introductions How are you involved already? Why are you here? What do you hope to learn?

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Introductions How are you involved already? Why are you here? What do you hope to learn?

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The 6 W’s

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Why

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Why Who

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Why Who How

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What Why Who How

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What Where Why Who How

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What Where When Why Who How

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Why participate in hackathons?

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Marketing

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Marketing Recruitment

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Marketing Recruitment Feedback

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Marketing Recruitment Sales Feedback

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Recruitment Feedback Marketing Sales

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Recruitment Sales Goodwill Marketing

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Recruitment Sales Goodwill Marketing

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Recruitment Feedback Marketing Sales

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Feedback Marketing Sales Recruitment

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Goodwill Marketing Sales Recruitment

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Goodwill Marketing Sales Recruitment

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Feedback Marketing Sales Recruitment

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Marketing Sales Recruitment Feedback

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Marketing Sales Recruitment Feedback

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Marketing Sales Recruitment Feedback

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Marketing Sales Recruitment Feedback

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Who are you targeting?

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Students or Junior Devs

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Students or Junior Devs Experienced Devs

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Students or Junior Devs Experienced Devs Startup Devs

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Students or Junior Devs Experienced Devs Startup Devs Enterprise Devs

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How to get involved with hackathons?

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VS

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PRODUCT

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PRODUCT COMMUNITY

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PRODUCT COMMUNITY MONEY

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Exercise

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Exercise Why are you interested in hackathons?

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Exercise Why are you interested in hackathons?

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Exercise Why are you interested in hackathons? Who would you like to target?

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Exercise Why are you interested in hackathons? Who would you like to target?

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Exercise Why are you interested in hackathons? Who would you like to target? How do you think you should get involved?

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Exercise Why are you interested in hackathons? Who would you like to target? How do you think you should get involved?

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Why Who How

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What Why Who How

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What Where Why Who How

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What Where When Why Who How

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What value can you bring to a hackathon?

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MONEY

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MONEY RESOURCES

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MONEY RESOURCES PRODUCT

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£££

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Where do you get involved with hackathons?

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MONEY RESOURCES PRODUCT

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FOCUS

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When should you get involved with hackathons?

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STABLE PRODUCT SUPPORT MONEY

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Exercise

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Exercise What can you bring to hackathons?

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Exercise What can you bring to hackathons?

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Exercise What can you bring to hackathons? Where do you think you want to get involved in hackathons?

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Exercise What can you bring to hackathons? Where do you think you want to get involved in hackathons?

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Exercise What can you bring to hackathons? Where do you think you want to get involved in hackathons? When do you think you are ready for hackathons?

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Exercise What can you bring to hackathons? Where do you think you want to get involved in hackathons? When do you think you are ready for hackathons?

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Coffee Break

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Tea Break

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Welcome back!

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Agenda • Introductions • The 6 W’s • Exercise • Break • Budget, ops and comms • Exercise • Wrap-up

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Budget

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Sponsorship Budget

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= Sponsorship package Sponsorship Budget

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= Sponsorship package + Prizes Sponsorship Budget

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= Sponsorship package + Prizes + Schwag Sponsorship Budget

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= Sponsorship package + Prizes + Schwag + Man hours Sponsorship Budget

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= Sponsorship package + Prizes + Schwag + Man hours + Travel Sponsorship Budget

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= Sponsorship package + Prizes + Schwag + Man hours + Travel + Accommodation Sponsorship Budget

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Schwag + Prizes

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Affordable

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Affordable Memorable

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Affordable Memorable Portable

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Affordable Memorable Portable

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Sponsorship Budget

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= Sponsorship package Sponsorship Budget

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= Sponsorship package + Prizes Sponsorship Budget

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= Sponsorship package + Prizes + Schwag Sponsorship Budget

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= Sponsorship package + Prizes + Schwag + Man hours Sponsorship Budget

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= Sponsorship package + Prizes + Schwag + Man hours + Travel Sponsorship Budget

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= Sponsorship package + Prizes + Schwag + Man hours + Travel + Accommodation Sponsorship Budget

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Exercise

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£500-£5000 Sponsorship Package

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£500-£5000 Sponsorship Package £80–£8000 Prizes

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£500-£5000 Sponsorship Package £80–£8000 Prizes £300–£2000 Schwag

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£500-£5000 Sponsorship Package £80–£8000 Prizes £300–£2000 Schwag £400–£1500 Man hours

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£500-£5000 Sponsorship Package £80–£8000 Prizes £300–£2000 Schwag £400–£1500 Man hours £0–£3000 Travel + Accommodation

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< £1300 < £20,000 local < 100 people on a budget remote 500 people + all out

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Budget Luxury £13/pp £40/pp

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Own event

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Running Budget

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= Sponsorship budget Running Budget

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= Sponsorship budget + Venue Running Budget

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= Sponsorship budget + Venue + Food Running Budget

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= Sponsorship budget + Venue + Food + Security Running Budget

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= Sponsorship budget + Venue + Food + Security + Staffing Running Budget

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£0-£50k Venue rental

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£0-£50k Venue rental £0–£5k Security

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£0-£50k Venue rental £0–£5k Security £300–£2k Staffing

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£0-£50k Venue rental £0–£5k Security £300–£2k Staffing £15k-£50k Food

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< £16k < £150k own office < 200 people on a budget rented venue 500 people + all out

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Budget Luxury £80/pp £300/pp

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Budget own event Luxury own event £80/pp £300/pp Luxury Sponsorship £13/pp £40/pp Budget Sponsorship

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Competition?

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Budget own event Luxury own event £80/pp £300/pp Luxury Sponsorship 4x£13/pp 4x£40/pp Budget Sponsorship

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Budget own event Luxury own event £80/pp £300/pp Luxury Sponsorship £52/pp £160/pp Budget Sponsorship

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Operations

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BEFORE Venue Sponsors Registration Insurance Communication Food Network Power AV Prizes

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BEFORE Venue Sponsors Registration Insurance Communication Food Network Power AV Prizes DURING Registration Intro/Exit Talks API Demos Food Overnight API Support Hack demos Judging Clean up

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BEFORE Venue Sponsors Registration Insurance Communication Food Network Power AV Prizes AFTER Send out prizes Thanks sponsors Upload photos Collect links Communication DURING Registration Intro/Exit Talks API Demos Food Overnight API Support Hack demos Judging Clean up

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BEFORE

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BEFORE Core Team

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BEFORE Core Team Attendees Venue Sponsors

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BEFORE Core Team DURING Core Team Attendees Venue Sponsors

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BEFORE Core Team DURING Core Team Staff/Volunteers Attendees Venue Sponsors

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BEFORE Core Team DURING Core Team Staff/Volunteers Attendees Venue Sponsors AFTER Core Team Attendees Venue Sponsors

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Communications

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BEFORE Location Schedule Conditions Catering Prizes Product URLs Overnight

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BEFORE Location Schedule Conditions Catering Prizes Product URLs Overnight DURING Schedule Conditions Catering Prizes Product Overnight Contact URLs

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BEFORE Location Schedule Conditions Catering Prizes Product URLs Overnight AFTER Mail Winners Send Prizes Blog Post Follow ups Feedback DURING Schedule Conditions Catering Prizes Product Overnight Contact URLs

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Exercise

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Exercise 1. Reminder email

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Exercise 1. Reminder email 2. Survey email

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Problems?

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Exercise

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Exercise 1. What is missing? (1x)

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Exercise 1. What is missing? (1x) 2. What seems out of place? (1x)

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Tips & Tricks

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Negotiate

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⇘ (Combine)

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Commit

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(Stand) OUT

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hackcodeofconduct.org

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COMMUNICATE

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!!!!!!!!!!!!!!!!!!!!!!!!!!!

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COMMUNICATE

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Q&A

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hackdaymanifesto.com

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Thank you cristiano@betta.io work.betta.io