An Introduction To Internet Marketing
Examples and Ideas You Can Use
Glenn Walker
Tiko Digital
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Takeaways
A flyover of internet usage and
internet marketing
Example of how Chambers Plan
uses internet marketing
5 ways a chamber can use the
internet to help local business
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Stats Canada - Canadian Internet Use Survey
Private Business
86.6%
Public Sector
99.8%
All individuals aged 18 +
73.2%
Canadian Internet Usage in 2007
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Interactive Advertising Bureau of Canada
2005
$562M
(Actual)
2006
$1.01B
(Actual)
2007
$1.31B
(Forecast)
2004
$364M
(Actual)
Canadian Online Advertising Spending
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Stats Canada
Display (Banners) $364M
Search (Google Ads) $353M
Directories (yp.ca) $273M
Email (Newsletters) $20M
$1.01B
2006 Canadian Internet Ad Spending
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compete.com - Monthly Worldwide Search Engine Ratings
Market
Share
Query
Volume
68.6% 5.9 Billion
16.7% 1.4 Billion
9.1% 743 Million
3.7% 322 Million
January 2008 Search Engine Market Share
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100,000,000,000+
Worldwide Searches in 2008
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NATURAL SEARCH LISTINGS
(SEO)
PAID
RESULTS
(PPC)
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5 Things You Can Do
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1. Create a Trustmark
Status
Security
Quality
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1. Create a Trustmark
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2. Create A Directory
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3. Write A Whitepaper
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3. Write A Whitepaper
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Since Jan 1, 2008
3. Write A Whitepaper
Top 10 Things To Know
637 Downloads
How To Buy Group Benefits
455 Downloads
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3. Write A Whitepaper
Download
Our Free
Anytown
Business
Guide
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4. Make A YouTube Video
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4. Make A YouTube Video
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4. Make A YouTube Video
MEET ANYTOWN HALL OF
FAME MEMBER SUZY GANZ