Managing
Tech Adoption
Michelle Lee, Wellesley College Class of 2025
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What is Tech
Adoption?
02
04
01 Frameworks of
Tech Adoption
Case Study
03 Generative AI
What Now?
05
Table of contents
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—Amazon CEO Andy Jassy
“There is not a single team at Amazon
not thinking about generative AI.”
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Tech Adoption
● What historical frameworks and trends in the evolution of digital
technologies can provide insights to decision-makers in
addressing novel situations?
● What specific strategies and practices have companies
implemented to integrate general artificial intelligence into their
operations?
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What is Tech
Adoption?
02
04
01 Frameworks of
Tech Adoption
Case Study
03 Generative AI
What Now?
05
Table of contents
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Tech Adoption Frameworks
Diffusion of Innovation (1962)
[Tech Adoption Curve]
Model of PC
Utilization (1991)
Tech Acceptance
Model (1989)
Unified Theory of
Acceptance and Use of
Technology (2003)
+ Theory of Reasoned
Action (1980)
+ Theory of Planned
behavior (1991)
+ Social Cognitive
Theory (1986)
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Tech Adoption Frameworks
DOI (1962)
[Tech Adoption Curve]
MPCU (1991)
TAM (1989)
UTUAT (2003)
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Tech Adoption Frameworks
DOI (1962)
[Tech Adoption Curve]
MPCU (1991)
TAM (1989)
UTUAT (2003)
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Diffusion of Innovations (1962)
How, why, at at what rate an innovation spreads through a population or social system
Our team, exploring AI!
01 02
03 04 05
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Google Maps
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Tech Adoption Frameworks
DOI (1962)
[Tech Adoption Curve]
MPCU (1991)
TAM (1989)
UTUAT (2003)
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Tech Acceptance Model
Designed to measure the adoption of new technology based on customer attitudes
Perceived
Usefulness
Perceived
Ease of Use
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Tech Adoption Frameworks
DOI (1962)
[Tech Adoption Curve]
MPCU (1991)
TAM (1989)
UTUAT (2003)
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Model of Personal Computer Utilization
How are personal computers used by individuals or organizations?
Job-fit
Affect
towards use
Complexity
Facilitating
Conditions
Social Factors Long-term
Consequences
Usage
Behavior
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Job-fit
Social
Factors
Facilitating
Conditions
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Tech Adoption Frameworks
DOI (1962)
[Tech Adoption Curve]
MPCU (1991)
TAM (1989)
UTUAT (2003)
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Unified Theory of Acceptance and Use of Technology
Job-fit
Affect
towards use
Complexity
Facilitating
Conditions
Social
Factors
Long-term
Consequences
Perceived
Usefulness
Perceived
Ease of Use
TAM
MPCU
Effort
Expectancy
Social Influence
Facilitating
Conditions
Performance
Expectancy
UTUAT
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Tech Adoption Frameworks
Diffusion of Innovation (1962)
[Tech Adoption Curve]
Model of PC
Utilization (1991)
Tech Acceptance
Model (1989)
Unified Theory of
Acceptance and Use of
Technology (2003)
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What is Tech
Adoption?
02
04
01 Frameworks of
Tech Adoption
Case Study
03 Generative AI
What Now?
05
Table of contents
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Agricultural
Technology
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X9 Combine
John Deere (2019)
- Precision Agriculture AI
- 45% more harvesting capacity across all
crops, with no sacrifice in grain quality,
while using 20% less fuel
Going forward?
- Do does neglecting tech adoption exacerbate digital
inequities?
- How can we leverage tech adoption frameworks to close
the gap?
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Thank You!
Do you have any questions?
Michelle Lee
[email protected]
Wellesley College
@michellejwlee