Design thinking: 50 Problems 50 Days - Agri Meets Design 2014

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Design thinking 50 Problems in 50 Days Agri Meets Design Peter Smart Hello!

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Peter Smart @petewsmart Agri Meets Design Design thinking

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Peter Smart @petewsmart Agri Meets Design Design thinking

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Agri Meets Design

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using design Agri Meets Design 50 Problems in 50 Days Design thinking

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1. What is design thinking? Agri Meets Design 2. What is the process? 3. What is the value? Design thinking

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What is design thinking? Agri Meets Design Design thinking

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A face full of sweaty armpit Agri Meets Design Design thinking

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Image: http://www.saak.nl/battleﬁeld%20tour/2008%20england/london/london%20(22).jpg

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Image: http://www.ﬂickr.com/photos/montuschi/

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Image: http://www.ﬂickr.com/photos/montuschi/

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Image: http://www.ﬂickr.com/photos/montuschi/

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What is design thinking? Agri Meets Design Design thinking

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People’s needs Agri Meets Design Empathy Deﬁne Ideate Prototype Test Effective solutions Design thinking

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Government as ﬁrst resort Agri Meets Design Design thinking

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Government as problem solvers Agri Meets Design Design thinking

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Farmers as innovators Agri Meets Design Design thinking

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Agri Meets Design Design thinking How does it work? Design thinking

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Agri Meets Design A human-centered approach to problem solving Design thinking

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Agri Meets Design People’s needs Business viability Possibilities of technology Pioneering ideas Design thinking

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Agri Meets Design Farmers Unions Businesses Government People’s needs Design thinking

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Empathy. Agri Meets Design Creativity. Rationality. Design thinking

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Empathy. Agri Meets Design Creativity. Rationality. Design thinking

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Empathy. Agri Meets Design Creativity. Rationality. Design thinking

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Empathy. Agri Meets Design Creativity. Rationality. Design thinking

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Agri Meets Design A human-centered approach to problem solving Design thinking

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Agri Meets Design How do you solve problems with design thinking? Design thinking

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Agri Meets Design Process Empathy Deﬁne Ideate Prototype Test Design thinking Source: youngsday.com

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The crazy guy sat next to me Agri Meets Design Design thinking

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Image: http://2.bp.blogspot.com/-sMWziP2CKHk/TmeXGU2stdI/AAAAAAAAAOQ/pCizN1WXX0U/s1600/IMG_4873.JPG

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Image: http://2.bp.blogspot.com/-sMWziP2CKHk/TmeXGU2stdI/AAAAAAAAAOQ/pCizN1WXX0U/s1600/IMG_4873.JPG

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Image: http://2.bp.blogspot.com/-kxubCHuXiPY/UTyhsMTdr_I/AAAAAAAABzk/CuF3rAbDHeY/s1600/lastSeat.JPG

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Agri Meets Design 1. Information 2. Format 3. Printing Design thinking

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Agri Meets Design What if..? • Key information was more accessible? • Boarding passes felt less awkward to handle? • Boarding passes added value to your travel? Design thinking

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Agri Meets Design Design thinking

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• 300,000 unique visits Agri Meets Design Design thinking

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• 300,000 unique visits • Global news coverage Agri Meets Design Design thinking

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• 300,000 unique visits • Global news coverage • 1000s of petitions to airlines on social media Agri Meets Design Design thinking

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Agri Meets Design Process Empathy Deﬁne Ideate Prototype Test Design thinking

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Agri Meets Design Understand Create Deliver Empathy Deﬁne Prototype Test Ideate Design thinking

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Agri Meets Design Create Deliver Empathy Deﬁne Prototype Test Ideate Design thinking Understand

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Agri Meets Design Design thinking What’s the value? Design thinking

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Design thinking is highly collaborative Agri Meets Design Design thinking

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Design thinking is agile Agri Meets Design Design thinking

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Image: http://www.triciacronin.com/wp-content/uploads/2012/12/81109_Amsterdam_Leidsestraat_tram_shopping_bicycle_city_busy_061-2.jpg

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Design thinking stimulates measurable innovation Agri Meets Design Design thinking

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Agri Meets Design We think that government truly needs to be transformed - to think about old problems in new ways.” Bill Oates - CIO, City of Boston “ Design thinking

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Agri Meets Design Agri Meets Design Today’s challenges Design thinking

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Agri Meets Design Agri Meets Design Today’s challenges Design thinking

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Agri Meets Design “The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identiﬁed and developed before being realized as new offerings and capabilities.” Tim Brown, CEO of IDEO Design thinking

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Design thinking Agri Meets Design Thanks!