SINTRA DIGITAL BUSINESS TECH ITALIA TUSCANY Virtual API & CLOUD Transformation Conference 2020-04-16 1 

SINTRA DIGITAL BUSINESS API and Cloud transformation Keynote Daniele Fontani CTO @ Sintra - Digital Business 2 

SINTRA DIGITAL BUSINESS 3 APIs ARE JUST A COMMODITY? 

SINTRA DIGITAL BUSINESS HOW WE SEE APIs 4 JUST A CONNECTOR BETWEEN UI AND DATA (and mostly HTTP) 

SINTRA DIGITAL BUSINESS OR 5 JUST AN INTEGRATION (and mostly HTTP) 

SINTRA DIGITAL BUSINESS APIs USING WIDE-ANGLE 6 

SINTRA DIGITAL BUSINESS WHAT ARE APIs 7 APIs are the backbone for any modern application 

SINTRA DIGITAL BUSINESS THE BEZOS MANDATE (2002) 1) All teams will henceforth expose their data and functionality through service interfaces. 2) Teams must communicate with each other through these interfaces. 3) There will be no other form of interprocess communication allowed: no direct linking, no direct reads of another team’s data store, no shared-memory model, no back-doors whatsoever. The only communication allowed is via service interface calls over the network. 4) It doesn’t matter what technology is used. HTTP, Corba, Pubsub, custom protocols — doesn’t matter. 5) All service interfaces, without exception, must be designed from the ground up to be externalizable. That is to say, the team must plan and design to be able to expose the interface to developers in the outside world. No exceptions. 6) Anyone who doesn’t do this will be fired. — JEFF BEZOS 8 

SINTRA DIGITAL BUSINESS THE APIs TRANSFORMATION 9 DOESN’T MEAN USE API GOVERNANCE SECURITY PERFORMANCE MONETIZATION BUT 

SINTRA DIGITAL BUSINESS API ECONOMY Make your APIs profitable, invest instead of spend, innovate instead of maintain 10 

SINTRA DIGITAL BUSINESS 11 THE REPORT 

SINTRA DIGITAL BUSINESS 12 APIs and Money 91% API = ARE A BUSINESS OUTCOME 91% of respondents reports that their organization are experiencing a significant business outcome as a result of public/private APIs adoption. Source: Mulesoft “As the digital economy continues to grow, more organizations are starting to realize benefits of an API strategy and the financial benefits it can bring” Marshall Van Alstyne MIT Digital Fellow and Boston University Professor “The API economy unlocks countless new value chains, allowing businesses across nearly every industry to position themselves as platform for collaborations.” Vala Afshar Chief Digital Evangelist, Salesforce 

SINTRA DIGITAL BUSINESS 13 How APIs enforce our business? Decrease operational costs Experiences revenue growth 30% Increasing speed & greater agility 34% Increased employee collaboration 40% Increased innovation 46% Increased productivity 53% 13 What business results has your company realized from leveraging APIs? 

SINTRA DIGITAL BUSINESS DELIVERY SPEED ACSICS launched a new ecommerce in just 2.5 months, leveraging reusable APIS to delivery IT project faster 4x TIME TO MARKET Unilever unified its ecommerce experience across brands with reusable APIs, launching new initiative 4x faster 26% REVENUE INCREASE Big bus tours grow its revenue by 26% by enabling 1000+ partners to use Apis. 2.5x 36% DEMAND IT decision makers able to complete all projects requested of them last year SOME SUCCESS CASES 14 

SINTRA DIGITAL BUSINESS ul. Kwiatkowskiego 2B/L.14 35-311 Rzeszów Email: [email protected] Rzeszów Milano Via Marco Fabio Quintiliano, 27 20138 – Milano – Italia Tel: +39 02 87156397 Email: [email protected] Arezzo Via F.lli Lumiere, 19 52100 - Arezzo - Italia Tel: +39 0575 38 34 29 Email: [email protected] 15 IL NOSTRO OBIETTIVO È FAR CRESCERE IL TUO BUSINESS ONLINE