rainforest @rainforestqa
Numbers need stories
^
Technical sales
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rainforest @rainforestqa
Your average Technical Sale looks
like…
“Here’s a list of our features,
Cool huh?”
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rainforest @rainforestqa
Pythagorean Theorem
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rainforest @rainforestqa
Used for the Distance Formula
d = sqrt(△x2 + △y2)
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rainforest @rainforestqa
There are over 100+ Proofs of the
Pythagorean Theorem!
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rainforest @rainforestqa
These are features.
Boring features.
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rainforest @rainforestqa
To make a lasting impression I need…
novel + relevant
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rainforest @rainforestqa
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rainforest @rainforestqa
What about buying a TV?
The inches on a screen refer to
diagonal distance.
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rainforest @rainforestqa
The Pythagorean Theorem can be
used to compare ANY measures with
squares
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rainforest @rainforestqa
You might actually remember this.
Why?
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rainforest @rainforestqa
Changing the Technical Sale
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rainforest @rainforestqa
Rainforest Adjective Soup
Easy to use
Robust
Reproducible
Fast
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rainforest @rainforestqa
Creating stories:
“How long does a regression take?”
“How often do you deploy?”
“How many devs are writing integration tests?”
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rainforest @rainforestqa
Iron.io Adjective Soup
Fast
Secure
Scalable
Reliable
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rainforest @rainforestqa
Creating stories:
“Problems scaling in the last year?”
“Are you scared of relying on just one host?”
“What’s your server utilization rate?”
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rainforest @rainforestqa
Avoid adjective soup
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rainforest @rainforestqa
Numbers need stories
^
Technical sales