The Science of Ranking
Features
Product managers, here’s a homemade process to build
features that work for your audience.
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Defining and ranking features
lead to anger, anger leads to
hate, hate leads to suffering.
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« That killer-feature-we-are-
working-on-for-8-months HAS
to be built. Because it’s cool. »
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This is bad and you
should feel bad.
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The path to success is
a two factor
formula…
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Time…
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…And user needs.
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Speaking of user
needs, do you know
the Kano Model ?
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No content
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4 Principles
• Un : User need score from 0 to 10
• t : time factor (1, 2, etc. but no 0.5)
• Final score will be defined by Un/t
• The closer to 0, the less important
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Defining Un
Feedback is essential. I counts for 5
points out of 5.