Data-driven link building: lessons from a $708K investment (BrightonSEO talk)

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takaoto.pro

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What is data-driven link building Process of prospecting (link gap)

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What is data-driven link building Process of prospecting (link gap)  Common & unique backlinks

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What is data-driven link building Process of prospecting (link gap)  Common & unique backlinks  Quality & indexation 

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What is data-driven link building Process of prospecting (link gap)  Common & unique backlinks  Quality & indexation  Priority for links

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What is data-driven link building Process of prospecting (link gap)  Common & unique backlinks  Quality & indexation  Priority for links  you can get immediately

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What is data-driven link building Process of prospecting (link gap)  Common & unique backlinks  Quality & indexation  Priority for links  you can get immediately  with best quality/price ratio

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ISSUES Section 1 ISSUES

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Link building can be unpredictable

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Trust? Delivery? Longevity?

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August 12, 2024

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August 12, 2024

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August 12, 2024 45 days later...

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August 12, 2024 45 days later...

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No. It doesn’t!

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You - $ Publisher You -$ Agency -smth Publisher Google link building strategies

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strategies

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It doesn’t have to be painful! Link building

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Not recommended by =/= not effective

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ISSUES SOLUTIONS Section 2

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What I bring to the table 12 years in SEO agency business

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What I bring to the table 12 years in SEO agency business 700K USD / yr on backlinks

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Meal delivery services

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Apartment rentals / bookings s

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Fashion e-commerce

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HOW TO BUY LINKS AND CONTROL THE PROCESS?

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CHOOSE YOUR DOMAINS

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Yes,

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Yes, but

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newsbreak.com

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Ratio In / Out = Referring Domains Linked Domains

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Get more link juice via internal linking

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Topical relevance

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Targeting specific countries Language Country

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Targeting specific countries

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Targeting specific countries

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Follow vs. nofollow

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Follow vs. nofollow

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Follow vs. nofollow

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Isn’t that obvious?

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14 articles, 12 with links... how many follow?

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wheels-alive.co.uk

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wheels-alive.co.uk

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Nationalworld.com

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2 000 000 > 45 000

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Number of linkÉ % dofollo" Min. TraffiÃ New/unique referring domainÉ Timeframe Digital PR - goals

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Number of linkÉ % dofollo" Min. TraffiÃ New/unique referring domainÉ Timeframe Sponsored articles - guarantee Digital PR - goals

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Natural but not random Data driven anchor-text profile

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Reverse engineering Natural but not random Data driven anchor-text profile

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Reverse engineering Define and craft your profile Natural but not random Data driven anchor-text profile

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Pass the link juice to the pages of your choice! Main page? Resource pages?

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Pass the link juice to the pages of your choice! Main page? Resource pages? Link to the money pages!

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Passing authority to the pages you want! Main page? Resource pages? Link to the money pages! 2nd tier links

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ISSUES SUMMARY Section 3

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Data-science / AI in link building List of websites Crawl Embeddings (via language model) Cosine similarity

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...in the end it doesn't even matter

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THANKS! [email protected] szymonslowik.com

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Bonus backlinks from free blogs 92 91 94 82 91 90 89 DR substack.com iheart.com medium.com newsbreak.com aol.com mirror.co.uk express.co.uk backlinks from spammy subdomains or free blogs backlinks from spammy subdomains 34k Referring Domains vs 72k Linked Domains; very low indexation; often redirects reposts with VERY low (<10%) indexation have you ever seen report without them? ;) links to 45 500 linked domains, yours is not special :)