Designers — Think Rural!
Muzayun Mukhtar - Head of User Experience, AgroStar
Date: October 21, 2016
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▸ source: data.gov.in
About
68%Indians live in rural areas
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CONTENT WRITING FOR UI
▸ source: data.gov.in
70% of rural population
depend on agriculture
for their livelihood.
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TYPE A
QUOTE
HERE.
How is technology impacting their lives?
What does future hold for them?
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CONTENT WRITING FOR UI
How can we use technology to improve
the lives of farmers in rural India?
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Meet a farmer
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How might we use technology to
meet the agri-needs of a farmer so that he
can grow healthy crops and in turn make
a better living?
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How might we provide an ability to a farmer to solve a
new problem which he just discovered in his crops by
remotely guiding him?
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Users who have relatively
less knowledge of using
digital devices
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1
Solve the most
crucial problem first
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Be conscious of
perceptions
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Design for the
user's inhibitions
image source: Claudine Van Massenhove / shutterstock.com
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Nothing is obvious
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Many of the current
trends are not familiar
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Adapt to local circumstances,
local language
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image source: AJP / Shutterstock.com
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Make it easier to
learn and teach
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image source: southasiainstitute.harvard.edu
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“Great experiences are simple, but
simplicity is not about volume; it’s about
clarity… simple is not always easy to
design… it only appears that way.”
ideo.org
DESIGNERS, THINK RURAL!
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Quite deservingly,
the future must belong to them!