LINE GAME Platform : Promotion using Deeplink and Deferred Deeplink

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2019 DevDay LINE GAME Platform : Promotion Using Deeplink and Deferred Deeplink > Hyungjung Lee > LINE Plus LINE Game Platform Dev Team Software Engineer

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Agenda > What Is Deeplink > Deeplink Promotion of LINE Game Platform > Integrating of Deeplink > Implementing Deferred Deeplink

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What Is Deeplink CLICK OPEN LINE:// Deeplink!

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REWARD URL Cookie DEEPLINK Game Reward Request Cookie Browser Cookie Reward

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REWARD URL

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REWARD URL

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PROBLEM Case of Deeplink NOT Working We don't know user's problem occurred which step Case of No Installed App

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CASE OF DEEPLINK NOT WORKING DEEPLINK APP ETC ??

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CASE OF NOT INSTALLED GAME Cookie Mail MARKET Deeplink APP Web REWARD ??? URL Cookie

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TRACKIT INTEGRATION   DEEPLINK TRACKING USER STEP TRACKING NEWLY INSTALLED APP

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Integrating of Deeplink

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Various Type of Deeplink > Facebook Deeplink > Work Must Be Registered on Facebook Admin Page > Android Intent > ex) Intent://line/#intent?package=com..; > Universal Link > ex) https://line.me > AppLink > ex) https://line.me > URL Schemes > ex) line:// iOS & Common iOS

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URL Schems Android Intents Universal Link AppLink Δ Δ X Δ O X Δ X X O X Δ O X Δ X Δ X X X ETC. Δ X Δ Δ Various Type of Deeplink Full : O, Some : Δ, No : X

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Using Deeplink in TRACKIT OS   AppLink Universal Link   Installed ? URL Scheme Android Intent JS Not Working iOS   Installed ? AOS No Inventory Landing Page Market App Not Working AOS iOS Yes No

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Implementing Deferred Deeplink

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What Is Deferred Deeplink MARKET APP Inventory Server Deeplink Deeplink Deeplink Deeplink

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Deferred Deeplink In Android Google Market APP Inventory Install Referrer https://{market_URL}?referrer={deeplink} Google Play Referrer Cf. Working Only Market App. No Web Market Deeplink Deeplink

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Deferred Deeplink in iOS AppStore GAME Inventory No Official Way Deeplink

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Deferred Deeplink in iOS AppStore APP Inventory Web Cookie Only Working With iOS 9 and Below Shared Cookie Storage Deeplink Web Cookie

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Deferred Deeplink In TRACKIT AppStore APP Inventory Trackit Server Deeplink Deeplink Hash Identifier Hash Identifier & Deeplink Js Module Js Module

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Deeplink Tracking Statistics 12% 2% 9% 26% 24% 27% Click Unique Click Landing Page Imps To Market Install Start App CBU Promotion One Day