Slide 1

Slide 1 text

2019 DevDay LINE GAME Platform : Promotion Using Deeplink and Deferred Deeplink > Hyungjung Lee > LINE Plus LINE Game Platform Dev Team Software Engineer

Slide 2

Slide 2 text

Agenda > What Is Deeplink > Deeplink Promotion of LINE Game Platform > Integrating of Deeplink > Implementing Deferred Deeplink

Slide 3

Slide 3 text

What Is Deeplink CLICK OPEN LINE:// Deeplink!

Slide 4

Slide 4 text

REWARD URL Cookie DEEPLINK Game Reward Request Cookie Browser Cookie Reward

Slide 5

Slide 5 text

REWARD URL

Slide 6

Slide 6 text

REWARD URL

Slide 7

Slide 7 text

PROBLEM Case of Deeplink NOT Working We don't know user's problem occurred which step Case of No Installed App

Slide 8

Slide 8 text

CASE OF DEEPLINK NOT WORKING DEEPLINK APP ETC ??

Slide 9

Slide 9 text

CASE OF NOT INSTALLED GAME Cookie Mail MARKET Deeplink APP Web REWARD ??? URL Cookie

Slide 10

Slide 10 text

TRACKIT INTEGRATION 
 DEEPLINK TRACKING USER STEP TRACKING NEWLY INSTALLED APP

Slide 11

Slide 11 text

Integrating of Deeplink

Slide 12

Slide 12 text

Various Type of Deeplink > Facebook Deeplink > Work Must Be Registered on Facebook Admin Page > Android Intent > ex) Intent://line/#intent?package=com..; > Universal Link > ex) https://line.me > AppLink > ex) https://line.me > URL Schemes > ex) line:// iOS & Common iOS

Slide 13

Slide 13 text

URL Schems Android Intents Universal Link AppLink Δ Δ X Δ O X Δ X X O X Δ O X Δ X Δ X X X ETC. Δ X Δ Δ Various Type of Deeplink Full : O, Some : Δ, No : X

Slide 14

Slide 14 text

Using Deeplink in TRACKIT OS 
 AppLink Universal Link 
 Installed ? URL Scheme Android Intent JS Not Working iOS 
 Installed ? AOS No Inventory Landing Page Market App Not Working AOS iOS Yes No

Slide 15

Slide 15 text

Implementing Deferred Deeplink

Slide 16

Slide 16 text

What Is Deferred Deeplink MARKET APP Inventory Server Deeplink Deeplink Deeplink Deeplink

Slide 17

Slide 17 text

Deferred Deeplink In Android Google Market APP Inventory Install Referrer https://{market_URL}?referrer={deeplink} Google Play Referrer Cf. Working Only Market App. No Web Market Deeplink Deeplink

Slide 18

Slide 18 text

Deferred Deeplink in iOS AppStore GAME Inventory No Official Way Deeplink

Slide 19

Slide 19 text

Deferred Deeplink in iOS AppStore APP Inventory Web Cookie Only Working With iOS 9 and Below Shared Cookie Storage Deeplink Web Cookie

Slide 20

Slide 20 text

Deferred Deeplink In TRACKIT AppStore APP Inventory Trackit Server Deeplink Deeplink Hash Identifier Hash Identifier & Deeplink Js Module Js Module

Slide 21

Slide 21 text

Deeplink Tracking Statistics 12% 2% 9% 26% 24% 27% Click Unique Click Landing Page Imps To Market Install Start App CBU Promotion One Day

Slide 22

Slide 22 text

Trackit Supported Title

Slide 23

Slide 23 text

Thank You