2019 DevDay
LINE GAME Platform : Promotion
Using Deeplink and Deferred
Deeplink
> Hyungjung Lee
> LINE Plus LINE Game Platform Dev Team Software
Engineer
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Agenda
> What Is Deeplink
> Deeplink Promotion of LINE Game Platform
> Integrating of Deeplink
> Implementing Deferred Deeplink
PROBLEM
Case of Deeplink NOT Working
We don't know user's problem occurred which step
Case of No Installed App
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CASE OF DEEPLINK NOT WORKING
DEEPLINK APP
ETC
??
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CASE OF NOT INSTALLED GAME
Cookie
Mail MARKET
Deeplink
APP
Web REWARD
???
URL
Cookie
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TRACKIT
INTEGRATION
DEEPLINK
TRACKING
USER STEP
TRACKING
NEWLY
INSTALLED APP
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Integrating of Deeplink
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Various Type of Deeplink
> Facebook Deeplink
> Work Must Be Registered on Facebook
Admin Page
> Android Intent
> ex) Intent://line/#intent?package=com..;
> Universal Link
> ex) https://line.me
> AppLink
> ex) https://line.me
> URL Schemes
> ex) line://
iOS & Common
iOS
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URL
Schems
Android
Intents Universal Link AppLink
Δ Δ X Δ
O X Δ X
X O X Δ
O X Δ X
Δ X X X
ETC. Δ X Δ Δ
Various Type of Deeplink
Full : O, Some : Δ, No : X
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Using Deeplink in TRACKIT
OS
AppLink
Universal
Link
Installed
?
URL
Scheme
Android
Intent
JS
Not Working
iOS
Installed
?
AOS
No
Inventory Landing Page Market
App
Not Working
AOS
iOS
Yes
No
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Implementing Deferred Deeplink
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What Is Deferred Deeplink
MARKET APP
Inventory
Server
Deeplink Deeplink
Deeplink Deeplink
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Deferred Deeplink In Android
Google
Market
APP
Inventory
Install Referrer
https://{market_URL}?referrer={deeplink}
Google Play Referrer
Cf. Working Only Market App. No Web Market
Deeplink
Deeplink
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Deferred Deeplink in iOS
AppStore GAME
Inventory
No Official Way
Deeplink
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Deferred Deeplink in iOS
AppStore APP
Inventory
Web Cookie
Only Working With iOS 9 and Below
Shared Cookie Storage
Deeplink
Web Cookie