Designing with Cognitive Science in Mind

Slide 1

Slide 1 text

Designing with Cognitive Science in Mind Cesare Rocchi @_funkyboy

Slide 2

Slide 2 text

Agenda • What is Cognitive Science • Perception • Cognitive load • Tips and Tricks

Slide 3

Slide 3 text

Who am I?

Slide 4

Slide 4 text

Who are you?

Slide 5

Slide 5 text

What is Cognitive Science?

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

perception representation problem solving navigation language processing

Slide 8

Slide 8 text

HCI is applied Cognitive Science

Slide 9

Slide 9 text

Computation • CPU • Brain

Slide 10

Slide 10 text

HCI subsystems • psycomotor • Perceptual • Cognitive • (Social)

Slide 11

Slide 11 text

Visual Retina Mind

Slide 12

Slide 12 text

Speech?

Slide 13

Slide 13 text

Touch

Slide 14

Slide 14 text

Perception does not begin

Slide 15

Slide 15 text

Neissers Perceptual cycle Environment Knowledge Exploration

Slide 16

Slide 16 text

Neissers Perceptual cycle Environment Knowledge Exploration modiﬁes

Slide 17

Slide 17 text

Neissers Perceptual cycle Environment Knowledge Exploration modiﬁes directs

Slide 18

Slide 18 text

Neissers Perceptual cycle Environment Knowledge Exploration modiﬁes directs samples

Slide 19

Slide 19 text

Perception is a loop

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

Environment Knowledge Exploration modiﬁes directs samples

Slide 22

Slide 22 text

Knowledge

Slide 23

Slide 23 text

Schemata

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

Cognitive load

Slide 26

Slide 26 text

Working Memory

Slide 27

Slide 27 text

Working Memory • 4-5 bits

Slide 28

Slide 28 text

Working Memory • 4-5 bits • Lasts 10 seconds

Slide 29

Slide 29 text

Working Memory • 4-5 bits • Lasts 10 seconds • Like SAX parsing

Slide 30

Slide 30 text

Sax Parsing ! ! ! ¶ Some Text! ! ! ! Pre-Text Inlined text Post-text.! !

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

Illusions

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

Grouping

Slide 41

Slide 41 text

Proximity

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

White Space to group

Slide 44

Slide 44 text

required init(coder aDecoder: NSCoder) { super.init(coder: aDecoder) } override func viewDidLoad() { super.viewDidLoad() } ! override func didReceiveMemoryWarning() { super.didReceiveMemoryWarning() }

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

Empty space is not useless

Slide 48

Slide 48 text

kenophobia

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

???

Slide 51

Slide 51 text

“In a survey of more than 100 clothing stores that display merchandise in shop windows, the degree to which the shop windows were ﬁlled with mannequins, clothes, price tags, and signage was inversely related to the average price of the clothing and brand prestige of the store.” Universal Principles of Design

Slide 52

Slide 52 text

No content

Slide 53

Slide 53 text

No content

Slide 54

Slide 54 text

Biedermann Recognition by components

Slide 55

Slide 55 text

Geons

Slide 56

Slide 56 text

No content

Slide 57

Slide 57 text

No content

Slide 58

Slide 58 text

No content

Slide 59

Slide 59 text

No content

Slide 60

Slide 60 text

No content

Slide 61

Slide 61 text

No content

Slide 62

Slide 62 text

No content

Slide 63

Slide 63 text

No content

Slide 64

Slide 64 text

http://realmacsoftware.com/blog/designing-apps-for- the-visually-impaired

Slide 65

Slide 65 text

Syntax of UI

Slide 66

Slide 66 text

No content

Slide 67

Slide 67 text

No content

Slide 68

Slide 68 text

Universal Principles of Design by William Lidwell, Kritina Holden, Jill Butler

Slide 69

Slide 69 text

Designed for Use by Lukas Matis

Slide 70

Slide 70 text

Don’t make me think by Steve Krug

Slide 71

Slide 71 text

“Building an app is building a loop”

Slide 72

Slide 72 text

@_funkyboy