Slide 37
Slide 37 text
TRUST IS A CRITICAL ISSUE IN AI-ENABLED DISCOVERY
Librarians and Publishers Have a Shared Interest in Ensuring Content is Reliable, Credible, and Visible
Generative AI is driving a generational change in how people find information—we need to adapt to
ensure our content not only remains visible, but also traceable and verifiable.
This requires broad, multi-stakeholder collaboration to develop standards:
Trust Marker
working group
approved April 2026
Content
Credentials
launched in
October 2023 by
the C2PA
*Source: Peter Gluckman, "Why science must reinforce its social contract."
Contributing to Journal
Trust Markers project in
collaboration with
scholarly publishers*
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