Towards mindful service design Design and Innovation from Accenture Interactive Andy Polaine Group Design Director – Fjord Client Evolution @apolaine @fjord Service Design Days | Barcelona 2018

2 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Progress 30 years remaining

3 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Progress?

The speed cycle 4 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 (This is how it can feel to clients)

Mindfulness & Long-Term Thinking 5 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image source: Adrian on Unsplash

“We shape our tools and thereafter they shape us.” Marshall McLuhan/J.M.Caulkin 6 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image © Karsh Estate

Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Design outside the lines As the discipline of design broadens its horizons, new challenges are arising. To continue making an impact, designers need to evolve how they work, learn, and differentiate themselves. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

8 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Perhaps none of it matters. Until it does. Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/

9 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 First World Problems are actual problems. And Kendall Jenner can’t help us. Image source: Georges Biard - Wikimedia Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

The capability of technology is always overestimated. The difficulty of great design is always underestimated. 10 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018

Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 11 Elegant simplicity in exponentially complex ecosystems is hard. Political, economic, social, technological ecosystem Business ecosystem Multi-channel service Single touchpoint

12 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The long-term thinking of landscape architecture Image: Durkc - Wikimedia

13 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Designing to think in architecture Image source: State Archives and Records of NSW

14 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 A deadly lack of long-term thinking Image: Durkc - @Natalie_Oxford

15 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Voyager 37 years on Image: NASA/JPL-Caltech

16 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 An approach to mindful service design Image: Andy Polaine

17 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: NASA/JPL-Caltech 01. Design for the future you

18 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Tim Ross - Wikimedia 02. Consider the full context of the ecosystem

19 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Wikimedia 03. Use both ego and humility in balance

20 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Fernando Frazão/Agência Brasil 04. Go slow to go fast later

“Sleep is extremely important to me – I need to rest and recover in order for the training I do to be absorbed by my body.” Usain Bolt 21 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Image: Fernando Frazão/Agência Brasil

22 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency

23 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency

24 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency

25 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Spring Synthesis Concepting Alpha Beta Pilots Image: Wilfried Santer - Unsplash

26 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Summer Launch Scale Maintain Observe Enjoy Image: Kekai Ahsam - Unsplash

27 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Autumn Harvest Reevaluate Prune back Repair Stock up for winter Image: Aaron Burden - Unsplash

28 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Winter Stop Recover Take stock Research Dream Get ready for Spring Image: Andy Polaine

The cycle never ends 29 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Winter Autumn Summer Spring

Choose your cadence. And it is a choice. 30 Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Month Sprint Week Day Project

“Don’t just do something. Stand there!” Martin Gabel 31 Image: Fernando Frazão/Agência Brasil Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018

Thank you. Andy Polaine @apolaine @fjord Service Design Days | Barcelona 2018