Customer
problems
Engineering
Usage analysis
Watching the
competition
Support needs
Sales needs
S
Product manager
Prototypes, ideas,
technology needs
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Customer
problems
Engineering
Usage analysis
Watching the
competition
Support needs
Sales needs
S
Product manager
Synthesis &
judgement
Prototypes, ideas,
technology needs
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Customer
problems
Engineering
Usage analysis
Watching the
competition
Support needs
Sales needs
S
Product manager
Synthesis &
judgement
Requirements
Prototypes, ideas,
technology needs
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Why have product
specialists?
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To build something people
will use and love.
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How?
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● customer-centric
● understanding the problem
● putting the solution into customer
terms
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No content
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Product Engineering
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Product
● problems
● customers
● build the right
thing
● solutions
● technology
● build it right
Engineering
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Aspects of product work
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● customer validation
● prioritization
● internal communication
● external communication
● analysis & synthesis
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How can a product
manager help you?
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● defining the problem
● determining what's important
● non-technical decision-making
● unblocking you
● usage analysis
● notifying users of changes
● coordination across teams
● coordination with 3rd parties
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What to expect from a
good product manager
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● evidence
● customer perspective
● context ("why" to match the
"what")
● fast decision-making
● internal marketing & buy-in
● tracking & documentation
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What does a product
manager expect from you,
the engineer?
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● building stuff
● frequent status reports
● tight feedback loops
● reporting on technical blockers
● new possibilities with the
technology