Designing your company's DNA

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Designing Your Company DNA Startup to Enterprise Stephen M. Walker II Head of Product Design, Freeletics

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Intro

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“People at McDonald’s get trained for their positions, but people with far more complicated jobs don’t. It makes no sense.” – Ben Horowitz

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Capital One

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How do you build cohesive omni- channel experiences with 50K employees & 800 locations?

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Teach Design Thinking Integrate Adaptive Path

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Amazon

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How do you foster rapid, constant innovation with 72k global builders?

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Standardize PR/FAQ Teach   Weekly Trainings

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Freeletics

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How do you solve the right problems at the right time?

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Document Practices + Secrets Teach   Embed + Train

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How do you shape your company?

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Design DNA Design Principles Methods + Software HCD/HCI

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Maker DNA Values Toolkit Knowledge

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Shape Your DNA Shared values, toolkit, and knowledge.

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Align Values Hiring Co-create Failure

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Invest in Training Tools Methods Secrets

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“Training is, quite simply, one of the highest-leverage activities.” – Andy Grove, CEO of Intel

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Thank you. @aethelyon