How to Start Your Own Podcast

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How to Start a Podcast Joe Casabona shipyourpodcast.com/resources/

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What is podcasting?

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The practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.

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No content

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Src: https:/ /seths.blog/ 2018/10/podcasting-is-the- new-blogging-2/

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Podcasting is a way to get your message (or your client’s message) to thousands of people.

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Why Should You Podcast?

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• Build your audience • Establish your authority • Gain a loyal following • Podcast listeners are very loyal folks • Get your ideas out there • Help People

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Choosing the Topic

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Start With Why Why do YOU want to start a podcast? • Build an audience • Increase revenue streams • Repurpose old content • Help People

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Be Passionate • Pick a topic that you’re passionate about • Podcasting is a grind. You need to love your topic to keep doing it • It’s OK if someone else is talking about it • Make sure you use your own voice and your content is good

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Pick Your Name • Pick a name that communicates the show’s message • Do a search on iTunes to make sure it’s unique enough • Get the domain

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Show Formats

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Types of Podcasts • Solo • News / Headline • Host / Cohost • Interview Show • Heavily Produced

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The Right Gear

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What You Need • A Decent Mic • Pop Filter • Boom Arm (optional) • Headphones https://shipyourpodcast.com/resources/

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Mic: USB vs. XLR

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What you should get: ATR-2100

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Recording / Saving

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Improving Your Recordings • Good mic helps • Deﬂect and dampen sound • Wear headphones • Pop ﬁlter / Boom arm • Link: https:/ /casabona.org/recording/

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Capture Audio • Quicktime • Audacity • Garage Band • Windows Recorder

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Editing

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Tools of the Trade • Audacity • Garage Band • Logic Pro • Adobe Audition

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A Podcast Needs a Home

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A Podcast Needs a Home • Podcasts should have a website • They allow for a central place for content, RSS*, and Canonical Links** • Setting Up a good website for your podcast can help it grow *Really Simple Syndication - needed to get your podcast on Apple Podcasts, Spotify, and more **The one true source for your content.

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The 4 Things You Absolutely Need. • A Good Domain • Good Hosting • WordPress • A Podcast Plugin

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Why Separate Audio Hosting? • Specialization means faster downloads • If your site goes down, your podcast won’t • Advanced Analytics • Custom (or customizable) audio players

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The Good Audio Hosts • Libsyn • Bluburry • Castos (Killer WP integration) • Simplecast (All-in-One solution)

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Recommendation: Castos

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A Podcast Plugin

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Evaluating Podcast Plugins • Consider if your podcast host has a WordPress plugin • Make sure it has Apple Podcast compliant RSS feeds • Look at the features - how customizable is everything? • Does it play nice with other themes and plugins?

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Seriously Simple Podcasting

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Other Helpful Plugins • Smart Podcast Player • Simple Sponsorships • SearchWP • ThirstyAfﬁliates

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Recommended Themes • Astra • Monochrome Pro • Minimum Pro

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Submitting Your Podcast

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@jcasabona Submit your show to: • Apple Podcasts • Spotify • TuneIn • Stitcher • Google Podcasts

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Tips for Submitting • Have an Episode 0 so your launch day isn’t at the mercy of Apple. • Get onto Apple ﬁrst - they are the biggest, and many smaller podcast apps just pull from their directory • A good audio host should help you, but if you’re using your website as your feed, you might be on your own • Each host’s submission process is slightly different

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Engaging with Your Audience

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How to Engage • Have a clear Call to Action where you’re building the community. • This can be email list, FB group, or something else. • Ask questions on the show encourage them to respond • As them to record their own messages and thoughts to play on the show. • Read their comments on the show.

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Wrapping Up!

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Steps to Start a Podcast • Choose a topic & name • Record a few episodes • Buy a domain & web hosting • Get audio hosting (Castos) • Install WordPress • Get a podcasting plugin (Seriously Simple Podcasting) • Publish & submit!

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Consultant & Educator I help tell your story. @jcasabona https://shipyourpodcast.com/resources/ Joe Casabona

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Special Offer! Free Consulting Call and Workbook Visit https://shipyourpodcast.com/resources/ Grab at time on the calendar at the bottom. Mention this webinar when you sign up.