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PASS IT ON Jamie Crabb, Jessica Crabb, Jakob Wrist, Camilla Johannsen and Malik Kreutzfeldt DANSKKULTURARV.DK GROUP NINE 1

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HOW CAN WE MAKE CULTURAL HERITAGE RELEVANT AND USEFUL? OUR QUESTION 2

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WE MAKE IT ENTERTAINING, INTERACTIVE, AND ACCESSIBLE. OUR ANSWER 3

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WE MAKE IT ENTERTAINING, INTERACTIVE, AND ACCESSIBLE. OUR ANSWER 3 WE MAKE A GAME.

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BOARD GAME CLUB MEMBERS IN DENMARK OUR TARGET GROUP 4

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OUR TARGET GROUP THEY ARE PASSIONATE, NOSTALGIC, AND SOCIAL. 5

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FLY ON THE WALL OBSERVATION AT COPENHAGEN BOARD GAME CLUB OUR METHODS: OBSERVATION 6

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OUR INSIGHTS: OBSERVATION 7 COMMUNITY HYGGE NEGOTIATION INVESTMENT ROLES RESPECT COMPETITION TANGIBILITY

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ONE ON ONE INTERVIEWS AT VIKING CON OUR METHODS: INTERVIEWS 8

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OUR INSIGHTS: INTERVIEWS 9 "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels

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OUR INSIGHTS: INTERVIEWS 9 COMMUNITY "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels

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OUR INSIGHTS: INTERVIEWS 9 COMMUNITY HYGGE "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels

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OUR INSIGHTS: INTERVIEWS 9 COMMUNITY HYGGE NEGOTIATION "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels

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DESIGN GAMES, BRAINSTORMING, AND ROLE PLAYING WITH USERS OUR METHODS: CO-DESIGN 10

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OUR INSIGHTS: CO-DESIGN 11 EVENT-BASED PURPOSE SOCIAL ACHIEVEMENTS COOPERATION SETTING SHARED EXPERIENCES PURPOSE COOPERATION

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OUR INSIGHTS: CO-DESIGN 11 EVENT-BASED PURPOSE SOCIAL ACHIEVEMENTS COOPERATION SETTING SHARED EXPERIENCES PURPOSE COOPERATION

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OUR CONCEPT 12 ENTERTAINING INTERACTIVE ACCESSIBLE + COMMUNITY HYGGE NEGOTIATION COOPERATION PURPOSE

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OUR CONCEPT 13 PASS IT ON A CULTURAL HERITAGE GAME BROUGHT TO YOU BY DANSK KULTURARV

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OUR CONCEPT: MECHANICS 14 DANSK KULTURARV ?

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DANSK KULTURARV ! 14 OUR CONCEPT: MECHANICS

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DANSK KULTURARV 14 OUR CONCEPT: MECHANICS

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14 DANSK KULTURARV ? OUR CONCEPT: MECHANICS

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14 DANSK KULTURARV ! OUR CONCEPT: MECHANICS

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15 DANSK KULTURARV OUR CONCEPT: MECHANICS

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WHO? HOW? WHERE? OUR CONCEPT: SCALE 16 ! ! ? ? ? ? ? ?

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OUR CONCEPT: SCALE 16 WHO? HOW? WHERE? ! ! ? ? ? ? ? ?

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OUR CONCEPT: SCALE 16 WHO? HOW? WHERE? ! ! ? ? ? ? ? ?

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HYGGE NEGOTIATION OUR CONCEPT 17 Making it accessible to a range of commitment levels Creating a social environment through an event Basing achievements on cooperation rather than competition Connecting people through sharing experiences Enabling interaction through teaching and learning COMMUNITY PURPOSE COOPERATION

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18 HOW DO WE GET THIS STARTED? OUR CONCEPT

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18 HOW DO WE GET THIS STARTED? OUR CONCEPT CHALLENGES, PROFILES, AND EVENTS.

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HOW DO WE SUSTAIN VALUE? OUR CONCEPT 19

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HOW DO WE SUSTAIN VALUE? OUR CONCEPT 19 USER-GENERATED CONTENT

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OUR CONCEPT 20 DANISH HERITAGE PASS IT ON

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ANY QUESTIONS? 21