PASS IT ON Jamie Crabb, Jessica Crabb, Jakob Wrist, Camilla Johannsen and Malik Kreutzfeldt DANSKKULTURARV.DK GROUP NINE 1 

HOW CAN WE MAKE CULTURAL HERITAGE RELEVANT AND USEFUL? OUR QUESTION 2 

WE MAKE IT ENTERTAINING, INTERACTIVE, AND ACCESSIBLE. OUR ANSWER 3 

WE MAKE IT ENTERTAINING, INTERACTIVE, AND ACCESSIBLE. OUR ANSWER 3 WE MAKE A GAME. 

BOARD GAME CLUB MEMBERS IN DENMARK OUR TARGET GROUP 4 

OUR TARGET GROUP THEY ARE PASSIONATE, NOSTALGIC, AND SOCIAL. 5 

FLY ON THE WALL OBSERVATION AT COPENHAGEN BOARD GAME CLUB OUR METHODS: OBSERVATION 6 

OUR INSIGHTS: OBSERVATION 7 COMMUNITY HYGGE NEGOTIATION INVESTMENT ROLES RESPECT COMPETITION TANGIBILITY 

ONE ON ONE INTERVIEWS AT VIKING CON OUR METHODS: INTERVIEWS 8 

OUR INSIGHTS: INTERVIEWS 9 "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels 

OUR INSIGHTS: INTERVIEWS 9 COMMUNITY "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels 

OUR INSIGHTS: INTERVIEWS 9 COMMUNITY HYGGE "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels 

OUR INSIGHTS: INTERVIEWS 9 COMMUNITY HYGGE NEGOTIATION "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels 

DESIGN GAMES, BRAINSTORMING, AND ROLE PLAYING WITH USERS OUR METHODS: CO-DESIGN 10 

OUR INSIGHTS: CO-DESIGN 11 EVENT-BASED PURPOSE SOCIAL ACHIEVEMENTS COOPERATION SETTING SHARED EXPERIENCES PURPOSE COOPERATION 

OUR INSIGHTS: CO-DESIGN 11 EVENT-BASED PURPOSE SOCIAL ACHIEVEMENTS COOPERATION SETTING SHARED EXPERIENCES PURPOSE COOPERATION 

OUR CONCEPT 12 ENTERTAINING INTERACTIVE ACCESSIBLE + COMMUNITY HYGGE NEGOTIATION COOPERATION PURPOSE 

OUR CONCEPT 13 PASS IT ON A CULTURAL HERITAGE GAME BROUGHT TO YOU BY DANSK KULTURARV 

OUR CONCEPT: MECHANICS 14 DANSK KULTURARV ? 

DANSK KULTURARV ! 14 OUR CONCEPT: MECHANICS 

DANSK KULTURARV 14 OUR CONCEPT: MECHANICS 

14 DANSK KULTURARV ? OUR CONCEPT: MECHANICS 

14 DANSK KULTURARV ! OUR CONCEPT: MECHANICS 

15 DANSK KULTURARV OUR CONCEPT: MECHANICS 

WHO? HOW? WHERE? OUR CONCEPT: SCALE 16 ! ! ? ? ? ? ? ? 

OUR CONCEPT: SCALE 16 WHO? HOW? WHERE? ! ! ? ? ? ? ? ? 

OUR CONCEPT: SCALE 16 WHO? HOW? WHERE? ! ! ? ? ? ? ? ? 

HYGGE NEGOTIATION OUR CONCEPT 17 Making it accessible to a range of commitment levels Creating a social environment through an event Basing achievements on cooperation rather than competition Connecting people through sharing experiences Enabling interaction through teaching and learning COMMUNITY PURPOSE COOPERATION 

18 HOW DO WE GET THIS STARTED? OUR CONCEPT 

18 HOW DO WE GET THIS STARTED? OUR CONCEPT CHALLENGES, PROFILES, AND EVENTS. 

HOW DO WE SUSTAIN VALUE? OUR CONCEPT 19 

HOW DO WE SUSTAIN VALUE? OUR CONCEPT 19 USER-GENERATED CONTENT 

OUR CONCEPT 20 DANISH HERITAGE PASS IT ON 

ANY QUESTIONS? 21